About LastPass
LastPass delivers Secure Access Essentials, helping individuals and organizations manage and protect access to AI, applications, and credentials straight from the browser. Trusted by more than 100,000 businesses and millions of users worldwide, LastPass blends strong security with everyday simplicity. From discovering unapproved AI and applications to reducing login friction and securing credentials across the business, LastPass delivers on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected as their environments evolve.
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We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!
LastPass is looking for a Senior Product Manager, Web Growth:
About the team:
You'll join the Growth team within LastPass's Marketing organization, responsible for turning lastpass.com traffic into trials and paying customers through organic acquisition, conversion optimization, and site performance. You'll partner closely with web analytics, the Web Product Manager who owns day-to-day site health, and product marketing to ensure every website change is measured and optimized.
If you are passionate about complex problem solving and motivated by scale, then this is the role for you!
Who will you work with?
You'll partner closely with the Senior Director of Growth, who leads the broader growth function, and the VP of Marketing on strategic alignment. Day to day, you'll work with a Web Product Manager, a Senior Engineering Manager, and an eCommerce Product Owner on execution, plus web analytics and product marketing to ensure every change is measured.
What are some of the exciting challenges you will be working on?
- Grow organic visitor acquisition by developing and executing AEO and SEO strategies across lastpass.com
- Improve visitor-to-customer conversion by reimagining the customer journey and adding or refining web features
- Design and run conversion optimization experiments to identify and scale what drives growth
- Partner with engineering to keep lastpass.com fast, reliable, and technically flawless
- Guide day-to-day website changes to ensure they're optimized for growth outcomes
- Collaborate with the web analytics team to ensure accurate tracking and instrumentation across the site
- Partner with the Web Product Manager and product marketing to align roadmap priorities with growth goals
- Report on growth impact through regular updates, reporting, and dashboards that keep stakeholders informed
What does it take to work at LastPass?
- Experience in growth-focused product management, including SEO/AEO-driven acquisition strategy
- Strong track record of designing and running conversion optimization experiments
- Ability to partner with engineering teams to improve website performance, reliability, and user experience
- Proficiency with web analytics tools and using data to identify opportunities, measure impact, and guide decisions
- Strong communication skills, with experience presenting growth results and recommendations to cross-functional stakeholders
- Collaborative and results-oriented approach, balancing rapid experimentation with technical rigor and measurable business outcomes
Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.
Why LastPass?
- The leader in secure access
- High-growth, collaborative environment with inclusive teams
- Remote-first culture
- Competitive compensation
- Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
- Peer-to-peer recognition through Quantum Workplace
- Employee Assistance Program for well-being support
- Remote work stipend to support your home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!
We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.
For more information about how we process your personal data and your rights, please refer to our Candidate Privacy Notice.
Skills Required
- Experience in growth-focused product management
- Experience with SEO and AEO-driven acquisition strategy
- Strong track record designing and running conversion optimization experiments
- Ability to partner with engineering teams to improve website performance, reliability, and user experience
- Proficiency with web analytics tools and data-driven opportunity identification and measurement
- Strong communication skills and experience presenting growth results and recommendations to cross-functional stakeholders
- Collaborative and results-oriented approach balancing experimentation, technical rigor, and measurable outcomes
What We Do
LastPass provides password and identity management solutions that are convenient, easy to manage and effortless to use, helping more than 30 million users organize and protect their online lives. From enterprise password management and single sign-on to adaptive multi-factor authentication, LastPass Business gives superior control to IT and frictionless access to 85,000 businesses
