Innovation starts from the heart. Edwards Lifesciences is the global leader of patient-focused innovations for structural heart disease. With millions of patients served in over 100 countries, each team makes a meaningful contribution by improving patient outcomes and discovering lasting solutions for unmet patient needs.
This role will be responsible for Marketing in Edwards Mitral and Tricuspid Therapies Business Unit for Germany. In this role you will act as the primary architect of the national marketing strategy, driving market development, competitive differentiation, and long-term growth for one of Edwards’ most dynamic and rapidly evolving therapeutic areas. With a focus on the regional marketing plan, based on a deep understanding of specific market needs and dynamics, in alignment with the European marketing plan and in close collaboration with the commercial teams.
You will identify strategic opportunities and drive the execution and impact measurement of the regional marketing plan, aligned with the EU strategy to achieve the local business goals.
This senior role requires deep understanding of the German cardiology landscape, strong strategic acumen, and proven leadership in influencing across complex, matrixed environments
This role will be field based in the Germany with national travel, as well as some occasional travel in Europe (up to 40% travel anticipated).
How you will make an impact:
Lead the development and continuous evolution of the German TMTT marketing strategy, ensuring alignment with the European vision while tailoring approaches to local market dynamics, regulatory frameworks, and unmet clinical needs.
Identify strategic opportunities to support market growth and competitive differentiation in the region and establish marketing programs to capture these opportunities
Develop, implement and measure the impact of the country marketing plans in cooperation with the Regional TMTT Leadership Team and with the European TMTT Marketing team including campaigns, product launches and local events
Develop a Country Events Strategy to support the key strategic pillars and drive execution of key congresses and customer events
Understand customer and commercial teams’ needs through regular field presence, localize marketing assets, and develop thorough knowledge of therapy, clinical data and competitive landscape
Support customer segmentation and KOL management
Ensure close collaboration & communication with the Country Marketing Team and the broader European TMTT marketing team to drive consistency, share best practices, and support regional projects
Partner closely with Medical Affairs, Clinical, and Commercial on segmentation, KOL engagement pathways, and strategic partnerships within the German cardiology community.
What you will need:
Bachelors or Master's degree in Marketing, Economics, Biomedical Engineering or related field (+8-10 years experience)
Considerable experience working within a related role in Medical Devices / Healthcare industry in strategic marketing role.
Sales experience would be an considerable advantage
Knowledge of Cardiology and Structural Heart Disease would also be an advantage, although not essential.
What else we look for:
Proven successful project management skills
Fluent in German & English, any additional EU languages is a plus
Proven expertise in Microsoft Office Suite
Experience in managing product launches and marketing campaigns
Excellent written and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
Expert understanding of related aspects of marketing concepts and principles
Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.
Ability to assess and understand market share, pricing, ASPs, competitive dynamics
Possess strong clinical knowledge, experience and knowledge of the clinical areas where Edwards' products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks
Strict attention to detail
Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
Ability to manage competing priorities in a fast paced environment, with project management skills
Represents leadership on projects within a specific working closely with cross-functional team, marketing peers and leaders and managing needs and messaging to upper management
What is it like to work at Edwards Lifesciences in Germany?
As a global leader in patient-focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment.
We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally. To achieve this, we offer on-the-job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainability activities, and others).
Edwards Lifesciences in Germany also offers the following benefits:
Competitive Compensation and Benefits package
Pension plan
Risk Insurance
Service Awards
Company car
Homeoffice equipment
Enhanced Leave Benefits
Employee Stock Purchase Programme
Employee Assistance Programme
Comprehensive Wellness program including preventive health checks, healthy lifestyle webinars, educational events, charity activities and much more.
Benefits are regulated by an internal policy which contains the full details regarding the entitlement and conditions for the benefits. Benefits policy and components may vary by location.
Skills Required
- Bachelor's or Master's degree in Marketing, Economics, Biomedical Engineering or related field with 8-10+ years experience
- Considerable experience in strategic marketing within Medical Devices / Healthcare industry
- Fluent in German and English
- Proven project management skills
- Experience managing product launches and marketing campaigns
- Proven expertise in Microsoft Office Suite
- Excellent written and interpersonal communication and negotiation skills
- Ability to forecast product lines and assess market share, pricing, and competitive dynamics
- Ability to interact professionally across organizational levels and influence in matrixed environments
- Experience supporting customer segmentation and KOL management
- Sales experience
- Knowledge of Cardiology and Structural Heart Disease
Edwards Lifesciences Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Edwards Lifesciences and has not been reviewed or approved by Edwards Lifesciences.
-
Retirement Support — Retirement programs include a 401(k) match complemented by a separate profit‑sharing contribution. These elements add meaningful long‑term value to total compensation.
-
Equity Value & Accessibility — An employee stock purchase plan with a discount and look‑back feature, alongside stock awards for eligible roles, provides notable upside. Program expansions indicate continued accessibility.
-
Leave & Time Off Breadth — Time‑off policies include generous PTO, company holidays, and a year‑end holiday shutdown. These offerings enhance work‑life support when available at the site.
Edwards Lifesciences Insights
What We Do
Edwards Lifesciences (NYSE: EW), is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. We thrive on discovery and expanding the boundaries of medical technology, serving patients in 100+ countries, with the help of our employees in areas including Clinical Affairs, Quality Engineering, Research & Development, Regulatory Affairs, Sales & Marketing, corporate functions and more. Our roots date back to 1958 when Miles Lowell Edwards, a retired engineer with a background in hydraulics and fuel pump operations, set out to build the first artificial heart. Edwards believed the heart could be mechanized and was encouraged by Dr. Albert Starr to focus on developing an artificial heart valve. After just two years, the first Starr-Edwards mitral valve was developed and successfully placed in a patient. This innovation spawned Edwards Laboratories. Miles’ fascination with healing the heart and helping patients with heart disease stemmed from his own experience with rheumatic fever as a teenager and continues to fuel our patient-first culture today. Today, we are as passionate about providing innovative solutions for people fighting cardiovascular disease as we have ever been. It's our Credo. It takes integrity, collaboration, innovation, and focus. We are leaders in the design and manufacture of tissue replacement heart valves and repair products as well as advanced hemodynamic monitoring. We partner with physicians to innovate products designed to help patients live longer, healthier, and more productive lives. Our work is both rewarding and a privilege. The importance of what we do defines our approach. We work together to create an environment where ideas can flourish and we provide our people with the resources, expertise and support to bring those ideas to life. For our legal terms and trademarks, please visit: https://www.edwards.com/legal/legal-terms
