Responsibilities
- Plan and launch listing campaign products, such as referral rewards and promotional events, to attract new users and improve retention and trading activity.
- Develop a deep understanding of crypto spot trading rules and user behavior, and propose effective growth strategies to drive traffic, conversion, and trading volume.
- Independently identify business problems and opportunities in listing campaigns and spot trading growth, and proactively drive solutions from ideation to execution.
- Work closely with marketing, sales, engineering, risk management, legal, and operations teams to ensure smooth and compliant product launches.
- Define and monitor key metrics for listing campaigns, analyze performance, identify optimization opportunities, and continuously improve product outcomes based on data and user feedback.
- Conduct market and competitor research to stay on top of industry trends, user needs, and product innovations, and translate insights into actionable product initiatives.
Requirements
- 5+ years of experience in product management or project management, preferably in crypto, trading, fintech, or other fast-paced internet industries.
- Strong self-motivation and ownership mindset, with the ability to take full responsibility for projects and drive them forward with minimal supervision.
- Strong logical thinking and problem-solving skills, with the ability to independently identify issues, structure problems clearly, and push solutions through to completion.
- Highly responsible, execution-oriented, and detail-conscious, with a strong sense of accountability for both process and outcomes.
- Good business judgment and market sensitivity, with the ability to understand user behavior, identify growth opportunities, and turn insights into practical product strategies.
- Strong cross-functional communication and collaboration skills, able to align stakeholders and work effectively across teams including engineering, listing, trading, marketing, risk, and legal.
- Solid project management skills, with the ability to manage multiple priorities, maintain momentum, and deliver high-quality results on time.
- Deep interest in and understanding of the crypto industry, especially spot trading products, market dynamics, and user behavior.
- Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders.
Skills Required
- 5+ years of experience in product management or project management
- Experience in crypto, trading, fintech, or other fast-paced internet industries
- Bilingual English and Mandarin
- Deep understanding of crypto spot trading products, market dynamics, and user behavior
- Strong logical thinking and problem-solving skills
- Strong cross-functional communication and collaboration skills
- Solid project management skills; ability to manage multiple priorities and deliver on time
- Strong ownership mindset and ability to drive projects with minimal supervision
- Ability to work with marketing, sales, engineering, risk, legal, and operations for compliant launches
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
Binance Insights
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com







