Senior Product Manager - Sportsbook

At KingMakers, we’re not here to follow the industry, we’re here to define it.

We are a proudly homegrown African company, building the future of sports and iGaming entertainment across the continent. Since our launch in 2018, we’ve created platforms that connect millions of fans to the excitement they love through our leading brands, BetKing and SuperSportBet.

From Nigeria to South Africa, we’ve rapidly grown into a powerhouse, recognized for raising standards, pushing boundaries, and shaping what’s next in our industry. Our vision is bold: to be the home where Africa plays.

Collaboration, innovation, and fearless execution define our culture. Every decision is purposeful, every interaction impactful, and every product designed to serve our players and partners with excellence.

We move fast, stay curious, and constantly raise the bar. Our mission is to deliver entertainment with integrity, innovation, and impact - because great products can change how entire communities experience play.

As the Senior Product Manager for Sportsbook, you’ll play a pivotal role in shaping and leading our sports product strategies.
This role is not just about enhancing our existing offerings; it's about envisioning new experiences that excite our users and drive engagement.

You’ll collaborate with cross-functional teams to create and optimize sports betting products that set us apart in the industry.
Your insight and leadership will be crucial in ensuring that we meet the evolving needs of our customers while adhering to industry standards and regulations.

• Lead the product vision, strategy, and roadmap for sports-related offerings.
• Analyze market trends and customer feedback to drive product decisions and prioritization.
• Collaborate with engineering, design, and marketing teams to deliver high-quality sports betting products that enhance user experience.
• Monitor key performance metrics, using data to inform product improvements and innovation.
• Engage with stakeholders and customers to gather insights and ensure alignment on the product vision.
• Foster a culture of experimentation and continuous improvement within the product team.

• 5+ years of experience in product management in the sports betting or gaming industry.

• Strong understanding of sports betting products, market dynamics, and customer behavior.
• Proven ability to analyze data and make data-driven decisions that positively impact product performance.
• Excellent communication skills, with the ability to convey complex concepts effectively to diverse audiences.
• Experience working with cross-functional teams in a fast-paced environment.
• Passion for sports and a deep understanding of the African sports landscape is a plus.

How You Do It: Expectations to Fulfill the Role

At KingMakers, culture isn’t just words on a wall, it’s how we show up, work, and grow. Our CROWNS are six bold, actionable values that guide how we make decisions, collaborate, and raise the bar together.

We believe great talent deserves great rewards. That’s why our competitive compensation packages go beyond salary, with benefits and perks designed to help you thrive wherever you are.

👑 Customer First
We build with and for our customers. Whether internal or external, we care deeply about what drives them and always strive to deliver real, meaningful value.

📈 Raise the Bar
We take initiative, take ownership, and never settle. We’re not here to show off, we’re here to make an impact, raise standards, and push for better every time.

💬 Operate with Candor
We build trust through openness and honesty. We speak clearly, listen actively, and make space for others to be part of the conversation. Truth with kindness, always.

🤝 We Build Together
We collaborate across teams, support one another, and leave egos aside. We succeed as a team, lifting each other up and sharing the load.

⚡ No Hesitation, Never Reckless
We move boldly and responsibly. We take smart risks, speak up, and try new things, with the courage to own the outcome and the clarity to avoid chaos.

🚀 Speed & Iteration
We act fast, learn fast, and improve fast. We cut through the noise, take action, and adapt quickly. Progress beats perfection.

What we offer:

• ✨ Flexible Work – Hybrid model and flexible hours, giving you the freedom to collaborate in the office or focus remotely.
• 💚 Health & Wellness – Private health insurance and wellness benefits to keep you feeling your best.
• 💰 Retirement & Group Risk – Joint contributions to your Retirement Annuity (RA) and Group Risk Fund to secure your future (South Africa hub).
• 🚗 Stress-Free Parking – Safe, convenient parking so your day starts smooth.
• 💻 Top-Notch Tech – A high-performance laptop and tools to make your work seamless and productive.
• 🏟️ Team Activities – Regular events to connect, collaborate, and have fun with your colleagues.
• 🍿 Office Perks – Free snacks, coffee, and a welcoming environment to keep you energized.
• 🏆 Performance Bonuses – Discretionary rewards recognizing your contributions and impact.

At KingMakers, we’re committed to creating an environment where you can do your best work, grow, and be rewarded for it.