Senior Product Manager - Specialities

Posted 11 Days Ago
Be an Early Applicant
São Paulo, BRA
In-Office
Senior level
Software • Biotech • Pharmaceutical
The Role
As Senior Product Manager, you will lead marketing strategies for a specialty brand, drive omnichannel engagement, analyze market trends, and collaborate cross-functionally in the pharmaceutical industry.
Summary Generated by Built In
Job Description:

At Ferring Pharmaceuticals, we help people around the world build families and live better lives. We are entrepreneurial and innovative, with a global team focused on scientific advances in the areas of reproductive and women’s health, gastroenterology and urology. Ferring + You is all about working together and sharing ideas, so that we can bring science to life for patients around the world.

Every person at Ferring works together to change lives and help people build families. Our corporate teams offer empowering, innovative, challenging and rewarding careers – we are motivated to make a difference. To reach our full potential we collaborate, and respect and value diverse contributions so that we can grow as an organisation and as professionals. Together we can influence the world around us to make life and work better.

Ferring+You

As Senior Product Manager for our Specialities business unit in Brazil, you will own the strategic and operational marketing of a key specialty brand with significant untapped potential in the IBD market. You will operate with a high degree of autonomy, moving fluidly across commercial, medical, and digital functions, and will play a leading role in shaping Ferring Brazil's omnichannel model .

Your day at Ferring

  • Design and adapt international brand strategies to the local market context.

  • Develop and implement brand plans and promotional materials in line with regulatory and compliance standards.

  • Lead promotional cycles and ensure alignment of Medical Representatives and KAMs with brand strategy.

  • Collaborate cross-functionally with Medical, Regulatory, Legal, and Commercial teams to ensure integrated execution.

  • Analyse product performance, market trends, and the competitive environment to support strategic decision-making.

  • Drive omnichannel and digital engagement strategies, including physician segmentation, marketing automation, and medical education initiatives.

  • Build and maintain relationships with KOLs and scientific societies, and represent Ferring at key congresses and events.

  • Manage promotional budgets and contribute to S&OP planning cycles.

  • Support patient engagement initiatives in collaboration with the commercial team.

  • Lead pre-launch planning and new product launch activities where applicable.

  • Monitor KPIs including market share, demand, and sales performance.

  • Contribute to lifecycle management projects and continuous improvement initiatives.

Behind our innovation…There’s you

  • Degree in Business, Marketing, Life Sciences of a related field; postgraduate specialization in Marketing or Business is a plus.

  • 5+ years of experience in pharmaceutical marketing or brand management, ideally within speciality care or gastroenterology.

  • Familiarity with the biologics competitive landscape and experience marketing in therapeutic areas where multiple treatment modalities coexist is a strong advantage.

  • Strong analytical skills, with the ability to interpret complex data sets, translate market and performance insights into actionable strategies.

  • Proven experience designing and executing omnichannel or digital engagement strategies, including physician segmentation and marketing automation.

  • Ability to work autonomously and influence across functions without direct authority.

  • Familiarity with the Brazilian healthcare landscape is highly valued.

  • Fluent in Portuguese and in English is mandatory.

People come first at Ferring

  • Get inspired from our commitment to advocate for everyone’s right to build a family, no matter who you are, where you live or who you love

  • Our inclusive support package – “Building Families at Ferring” provides equal and accessible policies for all employees who wish to start their family journey, ensuring a global standard, irrespective of location and role. Subject to a minimum period of employment at Ferring

  • Parental leave for both birthing and non-birthing parents

  • Extended support on family building journey

Making a difference in the life of millions of people means we succeed by working together. Our diverse backgrounds, experiences, expertise, and perspectives enable us to find solutions to even the most challenging problems, and our success is tied to each team member’s contributions. Imagine the power of your career when it’s Ferring + You.

Behind our purpose… There’s you

If our mission and your vision are aligned, please apply!

We strive to build and maintain an inclusive and diverse workplace with equal opportunities and mutual respect for all employees regardless of their backgrounds and socioeconomic status.

Note to agencies: this search is being managed by Ferring’s Talent Acquisition team. Kindly do not send us spontaneous profiles.

Location:

Ferring Brazil

Location:Ferring Brazil

Top Skills

Data Analysis
Marketing Automation
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The Company
HQ: St-Prex
5,940 Employees
Year Founded: 1950

What We Do

Ferring Pharmaceuticals is a privately owned, research-driven, specialty biopharmaceutical group committed to building families and helping people live better lives. We are leaders in reproductive medicine and maternal health, and in areas of gastroenterology and urology. We are at the forefront of innovation in microbiome-based therapeutics and uro-oncology intravesical gene therapy. Ferring was founded in 1950 and employs more than 7,000 people worldwide. The company is headquartered in Saint-Prex, Switzerland, and has operating subsidiaries in more than 50 countries which markets its medicines in over 100 countries. Community guidelines available here: https://re.ferring.com/Ferring-LinkedIn-Community-Guidelines Social Media Privacy Notice available here: https://www.ferring.com/social-media-privacy-notice/

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