TrueCar is a leading automotive digital marketplace and we are on a mission to make car buying and selling easy, transparent and efficient. We work to empower consumers with data, and foster connections with our network of Certified Dealers who share our belief that truth, transparency and fairness are the foundation to a great experience. We forge partnerships to power car buying programs for some of America’s most trusted brands. And we continually innovate to provide useful tools, research, market context and pricing transparency to help consumers feel empowered and confident all throughout their journey.
As consumers’ priorities and shopping habits shifted, so did we. We are building a modern day marketplace and invite you to come join the TrueCar Crew. You can have a real & direct impact on our journey as we continue to evolve and revolutionize the car buying and selling experience. We are seeking talented individuals who are excited by our mission to revolutionize & elevate the car buying & selling experience.
The Opportunity:
TrueCar is looking for a relentless, customer-focused and data-driven Sr. Product Manager to join our Product team to drive forward a rapidly growing product. Product Management at TrueCar leads the integration of engineering, data science, and design to achieve the company’s vision for reinventing mobility. We are looking for a passionate Product Manager to innovate, execute with a fast-paced team, and help build out our Marketing and Advertising Technologies.
How you will contribute to TrueCar’s success:
- Lead the development and scaling of MarTech/AdTech platforms that enable our Marketing Team members to autonomously set up and serve ads using data from the Customer Data Platform (CDP), without reliance on technical resources.
- Drive the personalization of content across consumer touchpoints, working with marketing teams to enhance customer engagement.
- Collaborate closely with data science teams to leverage data insights for optimizing advertising campaigns and content personalization strategies.
- Define and execute the product roadmap, ensuring alignment with business goals and consumer needs.
- Ensure platform scalability and flexibility to support ongoing marketing automation and personalization initiatives.
- Foster strong partnerships with marketing, data science, and engineering teams to deliver seamless integration across systems and tools.
Your Expertise:
- 5+ years of experience in product management, with a focus on martech/adtech platforms and marketing automation tools.
- Proven track record of leading cross-functional teams to build data-driven marketing platforms.
- Strong understanding of Customer Data Platforms (CDPs), data management, and their application in advertising and personalization.
- Hands-on experience with marketing technology (martech) or advertising technology (adtech) ecosystems, including campaign management, targeting, and personalization.
- Excellent communication skills, with the ability to translate complex technical requirements into user-friendly solutions for non-technical stakeholders.
- Strong project management and leadership abilities to drive the product development lifecycle from concept to launch.
- Prior experience in a customer-facing role, particularly with marketing, eCommerce, or media platforms.
Base salary range: $141,000 - $180,000
Your TrueCar Experience
As a crew member, you’ll be primarily based out of your home as a part of our Dynamic Workplace strategy. We provide additional benefits & perks to assist our crew members in having a sustainable home workstation including monthly internet/mobile phone service reimbursement and furniture & equipment for your space.
You will receive excellent benefits that include but aren’t limited to 100% employer-paid health/vision/dental premium, 401k with company contribution, equity, a wellness stipend program, and a learning & development reimbursement program. We recognize that everyone needs an occasional recharge, so we offer a flexible PTO policy for exempt TrueCar Crew along with a generous PTO accrual policy for non-exempt TrueCar Crew, in addition to 14 company-paid holidays and 2 floating holidays. In short, we care deeply about our crew members and build employee-centric programs that prove it.
At TrueCar, we believe in the power of diversity to build a deeper understanding of our consumers and partners and drive innovation in our products. We welcome a workforce that reflects all the diversity of car-buying consumers. We encourage everyone interested in our company mission to apply. We do not discriminate on the basis of race, gender, religion, sexual orientation, age, or any other trait that is protected by applicable law. We will consider qualified applicants with arrest and conviction records in accordance with applicable law. In addition, TrueCar will provide reasonable accommodations for qualified individuals with disabilities.
TrueCar does not accept unsolicited agency submissions.
If you are based in California, we encourage you to read this important information for California residents linked here.
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