As the Product Director, Reach, you will lead the 0-to-1 build of Riverside's Reach platform — the next generation of the CogAT assessment and set the long-term roadmap for the Potential & Placement portfolio. You'll turn customer and market insight into a validated product strategy, then align Engineering, Psychometrics, and Content partners to deliver it, expanding what Riverside can offer without disrupting the customers who rely on us today.
This is the first time in years Riverside has built a product from the ground up, on a platform the board and executive leadership is directly invested in. You'll report to the Sr. Director of Product for the Potential & Placement vertical in a player-coach capacity, partnering closely with a team of 6-8 engineers, 3-4 psychometricians, and 2-3 content specialists.
Role Summary and Responsibilities
- Lead the 0-to-1 build of the Reach platform, from defining and validating personas through customer discovery to a pilot launch in Fall 2027
- Ensure requirements trace to validated customer problems, keeping scope disciplined and pilot-ready
- Build the value proposition and right-to-win narrative for the platform, and gain leadership sign-off ahead of pilot
- Own the next-generation CogAT assessment platform build end-to-end, from requirements through pilot and full 2028 launch
- Build and execute the customer migration strategy for existing CogAT customers, minimizing churn
- Partner with Product Marketing on go-to-market planning and positioning — providing customer and problem input, without owning GTM strategy or execution
- Partner with the Senior Director of Product to finalize pricing and packaging
- Set the 2-3 year roadmap for the Reach platform, including the next-iteration platform build strategy for the Iowa Assessments
- Partner with Research and Content teams on content requirements, and with Engineering on platform/architecture requirements
- Hold cross-functional teams accountable to milestones, and sequence competing priorities across the Reach build, CogAT relaunch, and Iowa roadmap
- Manage and develop a Senior Product Manager while staying hands-on in core product work
- Deliver monthly written and live updates to stakeholders and executive leadership covering progress, risks, and decisions needed
- Define and track leading indicators of platform health (e.g., activation rate, time-to-integrate, support volume), distinct from revenue
- Partner with CX and Sales on enablement and training ahead of launch — does not own the sales-facing narrative
Requirements
Must-Have Qualifications
- 8+ years in product management, with demonstrated tenure at prior companies (not a pattern of short stints)
- Has taken a product from 0-to-1 — built and successfully launched a piece of software from concept to market
- Prior experience at the Senior Product Manager or Director level
- Experience managing or mentoring product talent (1-3 direct reports) and building an execution team
- Strong technical fluency — able to hold a real conversation with engineering about architecture tradeoffs and translate them clearly for non-technical stakeholders
- Track record partnering with (not owning) GTM, sales, and marketing functions
- Has made build/buy/partner calls before and can explain how the decision shifts with 2x or 0.5x the budget
- Executive presence — able to present to and earn buy-in from senior leadership
- Proficiency with Jira, Asana, and Tableau
Preferred Qualifications
- Experience in education, edtech, or assessment-based products
- Experience building a platform or product from early-stage concept through launch in a high-growth or transformation environment
- Familiarity with evaluating API/developer experience — documentation, versioning, backward compatibility
- MBA or advanced degree in a related field
Physical Requirements
- Remote
- Travel 1 to 2 times a year for off-site team meetings or conferences
- May require stationary positions, sitting or standing, for extended periods
Disclaimer
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.
Benefits
Why Join Our Team?
At Riverside Insights, achieving real results for students and educators is more than talk, it is what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you are ready for an ambitious, collaborative environment, Riverside is the place for you.
Benefits
- Medical, Dental, and Vision plans
- Company paid basic life and AD and D insurance
- Company paid long-term disability
- Paid Parental Leave
- Supplemental life insurance options
- Company paid Employee Assistance Program (EAP)
- Retirement plan with discretionary company matching
- Flexible Spending Account (FSA) and Health Savings Account (HSA) options
- Premium subscription to Calm for employee and dependents
- 33 days of company paid time off (PTO, Holidays, Wellness Days)
- Flexible work arrangements
- Tuition Reimbursement Program
- Company orientation and 30, 60, 90 Day Onboarding
Compensation
A reasonable estimate of the base compensation range for this position is $180,000-$190,000, plus eligible for a corporate bonus plan. This compensation range is specific to the United States, and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal pay ranges; and market data or range parameters.
Riverside Insights is an Equal-opportunity Employer
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
Our Commitment to Diversity and Inclusion
Riverside Insights is committed to building a diverse and inclusive workplace where all employees feel valued, respected, and empowered to contribute their unique perspectives.
Skills Required
- 5+ years of experience in product management with a track record of product delivery and growth
- Proven ability to lead products from concept through launch and post-launch optimization
- Strong experience in product strategy, roadmap planning, and execution
- Expertise in user research, persona development, and user-centered design principles
- Ability to uncover customer needs through structured discovery and probing questions
- Demonstrated success managing cross-functional teams and driving alignment
- Strong analytical skills, including experience with business metrics and financial modeling
- Experience evaluating market trends, customer needs, and competitive landscapes
- Proficiency with tools such as Jira, Asana, and Tableau
- Ability to define and execute product positioning informed by win/loss analysis
- Strategic mindset with the ability to balance customer needs and business priorities
- MBA or advanced degree in a related field
- Experience in education, edtech, or assessment-based products
- Experience building products from early-stage concept through launch
- Familiarity with go-to-market planning and pricing strategy development
- Experience working in high-growth or transformation environments
What We Do
ssessments play a critical role in unlocking a person’s true potential. Actionable insights — derived from accurate, reliable and consistent data — create opportunities that help people thrive. Through our proven portfolio of trusted and precise assessment solutions, Riverside Insights offers the clarity and perspective needed to create a meaningful impact at the state, district and individual levels. We're dedicated to creating and providing a broad range of high-quality, time-tested professional testing products and services as well as delivering meaningful information that can enhance the lives of children and adults. At Riverside Insights, we are fueled by a powerful mission: to provide insights that help elevate potential. This stems from a core belief that every person should have the ability to understand their potential and be guided to the resources that enables them to realize that potential. We aspire to enrich 1B lives globally by 2030 by providing insights born of research-based assessments to students, clinical patients, and employees/companies. Elevating potential is what we do… and for over 80 years, developing and providing research-based assessments has been how we do it. Riverside is one of the preeminent and most longstanding assessment developers/publishers nationally. Riverside is a “purpose-fueled, values-led” company that is aligned behind a “PeopleFirst” ethos and a set of 5 very important core values that guide who we work with, how we make decisions, and the standard that we hold ourselves to. Riverside Insights strives for excellence. We recognize that we must have the best people, and the best people are drawn from the broadest pool of applicants. The people we need can be found only by looking across the full spectrum of race, color, religion, creed, sex, age, national origin, citizenship status, disability, qualified veteran status, genetic information, marital status, sexual orientation and gender identity.
