The Crown Is Yours
As a Senior Product Manager, Promotional Experiences, you'll own the strategy and roadmap for the platform capabilities that power personalized promotions across web and mobile. You'll partner across Product, Marketing, Engineering, and Data Science to build scalable tools for dynamic offers, experimentation, and machine learning-driven targeting. With a focus on measurable outcomes, you'll turn complex systems into seamless player experiences that drive engagement and business impact.
What You'll Do
- Own and drive the strategic roadmap for marketing platform capabilities that power scalable, personalized promotional experiences.
- Lead cross-functional teams through discovery, development, launch, and iteration of high-impact promotional tools across web and mobile.
- Translate vision into clear requirements, business cases, and measurable success metrics aligned to company objectives.
- Build and scale capabilities for dynamic offer creation, audience targeting, gamification, and lifecycle engagement.
- Embed experimentation, automation, and machine learning to improve targeting precision, measurement accuracy, and performance from impression to play.
- Partner across Engineering, Marketing, Analytics, Data Science, and Operations to deliver seamless solutions and influence broader platform strategy.
- Evaluate and integrate third-party technologies to accelerate execution and expand platform capabilities.
- Ensure promotional experiences are relevant, frictionless, and designed with responsible gaming principles in mind.
What You'll Bring
- Bachelor's degree or equivalent practical experience.
- 5+ years of Product Management experience, ideally in marketing technology, promotions, retention platforms, or customer-centric digital products.
- Proven experience building and scaling platform capabilities in fast-paced, cross-functional environments.
- Deep understanding of promotional and retention strategy, customer behavior, and omnichannel engagement.
- Strong analytical and experimentation expertise, with experience applying performance data and machine learning concepts to drive automated, scalable solutions.
- Excellent communication and stakeholder management skills, with the ability to influence across technical and business teams.
- Comfort operating in complex, ambiguous environments while balancing long-term strategy with near-term impact.
- Strong ownership mindset and commitment to continuous improvement.
Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
What the Team is Saying
DraftKings Compensation & Benefits Highlights
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Parental & Family Support — Company materials highlight 14 weeks of fully paid parental leave globally along with adoption/fostering support, fertility coverage (Progyny), childcare assistance (Care.com), and lactation resources. Feedback suggests these programs provide meaningful, inclusive support for families at different stages.
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Wellbeing & Lifestyle Benefits — Health coverage with day-one eligibility is complemented by Lyra therapy/EAP, Calm, wellness programs, and fitness reimbursement, with some offices offering on‑site amenities. Feedback suggests this breadth enhances everyday wellbeing beyond standard medical plans.
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Retirement Support — A 401(k) plan with employer match and financial‑planning tools are included as core benefits. Feedback suggests retirement matching offers stable long‑term value within the total rewards mix.
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What We Do
It's simple, at DraftKings, we believe life is more fun when you're in on the action. For that reason, we’re committed to responsibly creating the world’s favorite games and betting experiences. We’re developing the most innovative and entertaining real money products and offers; to forever transform how people experience sports; to be a fully vertically integrated sports betting operator. It's our ultimate goal to build the best, most trusted, and most customer-centric destination for our players. We’re defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.
Why Work With Us
Here, “impossible” isn’t part of our vocabulary. You’ll face some of the toughest but most rewarding challenges of your career. They’re worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers. Ready to own what’s next?
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our flexible hybrid policy empowers team members to work where they’re most productive—whether at home or in our collaborative offices. We trust our teams to choose what works best for them to thrive and innovate.
