Your role:
• Lead category commercial plan with End-to-end perspective including portfolio strategy, NPD launch, communication strategy, and channel and promotion execution plan to accelerate business growth and achieve sales target.
• Develop annual marketing plan (ATL&BTL) with portfolio management to deliver sales target with market share gain. Lead and coordinate across functions to translate marketing strategies into implementation tactics.
• Collect and analyze market dynamic, consumer insights, and competition strategies to make recommendations to management team. Propose brand positioning, communication angles, media mix to strengthen brand equity and drive sales.
• Develop or adapt brand communication materials and ensure high quality of execution to meet brand KPIs and deadline.
• Co-work with sales team to prepare sales forecasts, monitor sales, control pricing and promotion across channels, and manage A&P budget to maximize output.
• Work cross-functionally with local/regional marketing, sales, finance, supply chain, legal to proactively come out solution and maximize business result.
You're the right fit if:
• 8-10 years brand management / product marketing experience in consumer electronics, FMCG, trade marketing background is a plus.
• Demonstrate working knowledge on principles and methods of marketing strategy, advertising, media buying, and promotion.
• Ability to lead, motivate, and coordinate/communicate cross functions teams, especially sales team.
• Good project management capability and time management
• Acumen in financial numbers, pricing, and margin.
• Excellent teamwork and communication skills
• Independent, ability to work well under pressure, positive thinking and open-minded for the teamwork.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
Skills Required
- 8-10 years brand management or product marketing experience (consumer electronics, FMCG)
- Working knowledge of marketing strategy, advertising, media buying, and promotion
- Ability to lead, motivate, and coordinate cross-functional teams, especially sales
- Strong project management and time management capabilities
- Acumen in financial numbers, pricing, and margin management
- Excellent teamwork and communication skills
- Ability to work independently and under pressure; positive and open-minded
- Trade marketing background
Philips Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Philips and has not been reviewed or approved by Philips.
-
Retirement Support — Retirement support is positioned as a standout, including a strong 401(k) match (often described at 7%) alongside pensions in some contexts.
-
Flexible Benefits — Flexible benefits are emphasized through choice in health insurance options and a broad “Total Rewards” approach that combines compensation, health and wellness, and work-life support.
-
Leave & Time Off Breadth — Leave and time off breadth appears strong, with generous paid time off and policies covering parental leave, caregiving responsibilities, volunteering, and family medical leave.
Philips Insights
What We Do
Do the work of your life to help the lives of others. As a leading health technology company, it is our purpose to improve people’s health and well-being through meaningful innovation. Our goal is to improve 2.5 billion lives per year by 2030. We also strive to be the best place to work for people who share our passion, by promoting personal development, inclusion and diversity while acting responsibly towards our planet and society.
