Senior Product Manager, MarTech & CRM

Reposted 4 Days Ago
Hiring Remotely in United Kingdom
Remote
Senior level
Food
The Role
The Senior Product Manager for CRM and MarTech leads customer engagement technology platforms, overseeing strategy, product management, and cross-functional collaboration to enhance marketing initiatives.
Summary Generated by Built In

What’s Unique About You Is What Makes Us Better! Diversity is our strength and competitive advantage. Bring your flavor to the Papa John's team today!

Job Summary 
The Senior Product Manager – CRM & MarTech is responsible for developing, managing, and optimising Papa John’s customer engagement technology platforms across the UK and international markets. This role owns the strategy, roadmap, and delivery of CRM and marketing technology platforms including Braze, Dotdigital and Yext (digital presence management), ensuring these platforms enable scalable lifecycle marketing, personalised customer engagement, and measurable commercial impact.

Working closely with Digital Commerce, Marketing, Analytics, and international franchise markets, the Senior Product Manager ensures the MarTech ecosystem supports customer acquisition, engagement, retention, and revenue growth across digital channels.

Duties & Responsibilities (other duties as assigned)

Cross-Functional Collaboration

  • Collaborate with Data, Product, Engineering, Marketing, eCommerce, Commercial, and Analytics teams to deliver experimentation, digital growth and customer engagement initiatives.

  • MarTech Strategy & Product Ownership

  • Own the CRM and MarTech product vision and roadmap, ensuring platforms support customer acquisition, engagement, and retention. 

  • Maintain and prioritise the product backlog and ensure new capabilities align with business objectives and customer needs.

CRM Lifecycle Platforms

  • Manage CRM platforms including Braze (UK) and Dotdigital (International) to enable lifecycle marketing programs such as welcome, retention, win-back, and promotional campaigns. 

  • Drive segmentation, automation, and personalisation to improve engagement and conversion.

  • International CRM Enablement

  • Support international markets adopting CRM capabilities through Dotdigital by providing templates and best practices.

  • Partner with regional teams and franchisees to ensure CRM programs drive measurable impact in local markets.

MarTech Platform Management

  • Oversee additional marketing technology platforms including Yext, ensuring consistent digital presence and platform performance across markets. 

  • Manage vendor relationships and support platform integrations across the digital ecosystem.

Everybody loves pizza, which means they also love the people who are behind the scenes working to deliver it. This is complex and challenging work – but let’s face it – it’s also pizza! If you want a fulfilling career with a company that’s always moving forward, we’re the right place.

Skills Required

  • Experience with CRM and marketing technology
  • Proven track record of managing product roadmaps
  • Excellent collaboration and communication skills
  • Experience in customer engagement and lifecycle marketing

Papa John's Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Papa John's and has not been reviewed or approved by Papa John's.

  • Healthcare Strength Healthcare coverage is described as available for eligible roles, including medical and dental options, alongside life and disability coverage in some packages.
  • Retirement Support Retirement support is described as available for eligible employees through a 401(k) plan, sometimes referenced with a company match depending on role and employer.
  • Career-Linked Recognition & Rewards Career-linked rewards are described through education support such as the Dough & Degrees program and occasional performance-related bonuses or recognition-style perks in certain organizations.

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The Company
HQ: Louisville, KY
13,567 Employees
Year Founded: 1984

What We Do

Papa John's Pizza is an American restaurant company that runs the third largest take-out and pizza delivery restaurant. Papa John's seeks people who have an entrepreneurial spirit and share our philosophy for success. Hands-on training, a clean and safe work environment, quality business practices, advancement opportunities and meaningful work combine to produce not only the best pizza, but also the best team members! Better Opportunities. Better People! At Papa John's we call ourselves team members instead of employees because we believe it is only through a strong team we can produce the best experience for our customers. Whether at our corporate campus, distribution centers, our restaurants, or located internationally; Papa John's has a variety of positions for talented and passionate people. Papa John's is an equal opportunity employer and provides excellent career opportunities for our entire team. Our company philosophies of promote from within and rewards based on performance are important elements of our company culture.

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