The Role
Ready to lead, disrupt and reinvent the sleep industry?
We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.
At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!
What you'll do:
- As Product Manager for MarTech, you’ll own the product strategy and execution for our marketing technology stack. Your mission is to solutions that unlock growth, enable real-time decision-making, and drive marketing efficiency across all marketing channels. Marketing teams at Emma have scaled rapidly across channels and are a cornerstone of Emma’s success. This growth requires a robust technological foundation to power automation, personalization, measurement and superior decision making – at speed and scale.
- You’ll work on a cross-functional squad and together with Performance Marketing, CRM, Influencer, and Brand & Communications teams to bring Emma’s growth and business to the next level.
- Owning the MarTech roadmap: Define and execute the product vision across campaign management tools, tracking infrastructure, data integrations, and automation capabilities.
- Optimize marketing performance: Work closely with marketing teams to uncover operational bottlenecks and drive tooling that enhances speed, accuracy, and scale.
- Prioritize for impact:Identify high-leverage opportunities and balance quick wins with long-term architecture bets.
- Connect marketing and tech: Be the translator between marketers and engineers—ensuring delivery meets business needs and tech constraints.
- Lead discovery: Partner with marketing leads, analysts, and engineers to uncover real user needs and validate solutions.
- Enable automation: Scale CRM campaigns, paid media workflows, and influencer activations through smarter tools and integrations.
- Drive measurement: Support accurate attribution, budget tracking, and campaign analytics across platforms and funnels.
- Champion data-driven marketing: Ensure actionable data flows between systems to power segmentation, targeting, and optimization.
Your responsibilities include:
Who we're looking for:
- MarTech experience: Proven track record building or scaling marketing platforms, either in-house or via integration with third-party tools.
- Product ownership: End-to-end experience in building customer-facing and internal tools, ideally within fast-moving e-commerce or growth environments.
- Strong discovery skills: Experience in dual-track agile with deep collaboration between engineering, marketing, and analytics.
- Growth mindset: You think in experiments, not features.
- Business acumen: Understand the KPIs that matter to performance marketing and CRM teams.
- Fluent in data: Can work comfortably with dashboards, SQL (a plus), and collaborate tightly with analysts.
- Cross-functional influence: Skilled at aligning multiple teams around shared goals and priorities.
- Technical fluency: Capable of writing clear technical requirements and navigating integrations, APIs, and data pipelines.
What we offer:
- A combination of personal and company growth to accelerate your career and help you reach your goals.
- A career development path tailored to your goals, with access to mentorship, training, and resources that will accelerate your professional growth.
- The chance to work on exciting and challenging projects as part of a dedicated, international team.
- A culture of collaboration and innovation, where you’ll have the freedom to implement new ideas, shape processes, and help build the DNA of a maturing company.
- To work and learn from experts in diverse fields and get to know your team members at exciting company events.
Become an Emmie
Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.
We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.
Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!
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The Company
What We Do
We are Emma – The Sleep Company. We revolutionise sleep by pushing the boundaries of what technology can do for rest. Our aim is to awaken people's best by enhancing their sleep. We are one of Europe’s fastest-growing sleep innovation companies with 1000 + team members, representing over 65 nationalities at our international offices in Frankfurt, Lisbon, Manila, Mexico City and Bucharest. Our work culture is built on strong values promoting community, agility, and ownership. Growth and excellence in all areas are important to us, which is why we offer our team members opportunities to unlock their full potential professionally and personally. Emma proudly celebrates diversity. We are an equal opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability or age
