Senior Product Manager - Marketing by GFG

Global Fashion Group (GFG) is the leading fashion and lifestyle destination in growth markets across LATAM, SEA and ANZ. Through Dafiti, ZALORA and THE ICONIC, we connect international, local and owned brands to more than 800 million consumers. Powered by technology, data and deep local expertise, we create seamless shopping experiences from discovery to delivery.

At GFG, you’ll build products at the heart of a fast-growing global marketplace business, solving meaningful problems across commerce, operations, data and scale. You’ll work with talented teams across 10+ countries and deliver a visible impact on both business performance and user experience.

About the Team

Marketing by GFG (MbG) is GFG’s advertising platform, enabling brands and partners to promote their products, strengthen visibility, and reach customers more effectively.

As Senior Product Manager for Marketing by GFG, you will lead the platform’s roadmap and execution from discovery through delivery and iteration, working closely with the Product Lead, Growth Tools and partnering with engineering, data, design, and regional stakeholders.

About the Role

This is a senior individual contributor role with end-to-end ownership of the Marketing by GFG platform (Retail Media Platform). You will own the roadmap, backlog, priorities, and outcome metrics for the platform, leading product work from discovery through delivery and iteration in close partnership with engineering, data, and business stakeholders.

Your mission is to evolve Marketing by GFG into a more scalable, insight-led, and effective platform for advertisers and internal teams. Working closely with the Product Lead, you will translate yearly strategic priorities into actionable product initiatives, driving execution with the development team.

Your work will directly contribute to improving platform adoption, delivery quality, and commercial performance, while strengthening GFG’s advertising and growth capabilities.

What You’ll Do

• Define and execute the product roadmap, aligned with the yearly strategy and business priorities
• Lead product development end-to-end, from discovery and prioritisation through delivery, launch, and iteration
• Work closely with the Product Lead to shape priorities, support strategic planning, and ensure alignment across initiatives
• Partner with engineering and data teams to define solutions, validate opportunities, and measure product impact
• Manage risks, dependencies, and trade-offs across initiatives to support timely and effective delivery
• Work closely with partners and stakeholders across business, commercial, operations, and technology teams to align on needs, priorities, and outcomes
• Translate business and user needs into clear product requirements, actionable plans, and measurable success metrics
• Monitor product performance and drive continuous improvement based on data, insights, and results

What We’re Looking For

• 5+ years of experience in Product Management, with strong ownership of digital product development and delivery
• Proven ability to lead products end-to-end, from discovery and prioritisation to launch and iteration
• A data-driven mindset, with experience defining success metrics, measuring impact, and using insights to guide decisions
• Strong collaboration skills and experience working with engineering, data, and cross-functional stakeholders
• Ability to turn business needs into clear product plans, requirements, and priorities
• Excellent communication and stakeholder management skills, with professional proficiency in English

Diversity & Inclusion

GFG is committed to building an inclusive and diverse workplace. We welcome applications from all qualified candidates and comply with all applicable laws and regulations related to non-discrimination and employment eligibility.