Product Manager, Marketing Data & Technology

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Irving, TX, USA
In-Office
Senior level
Other • Real Estate
The Role
Lead strategy and roadmap for the Braze marketing platform and martech vendor implementations. Own audience management, identity resolution, data integrations, consent and compliance for email/SMS, and partner with Data Engineering and Analytics to ensure data quality, measurement, and campaign effectiveness.
Summary Generated by Built In

Product Manager, Marketing Data & Technology
 

Are you looking for a place where you can bring your passion for leading vendor evaluations, platform implementations, and data integration initiatives while establishing the technology foundation that enables personalized customer engagement, marketing effectiveness, and regulatory compliance across the organization?   
 

Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. 
 

Bring your experience and be empowered to innovate. 

As a Product Manager, Marketing Data & Technology on the Marketing Automation team, a typical day for you will include:

  • Manage the roadmap, and performance of the Braze marketing platform, including audience management, deliverability, identity resolution, and platform integrations. 

  • Lead the evaluation, selection, implementation, and ongoing management of marketing technology and data vendors to ensure solutions deliver measurable business value.

  • Manage email and SMS consent programs, preference management, and regulatory compliance in partnership with Legal and Compliance teams.

  • Define business requirements and coordinate third-party data integrations, partnering with Data Engineering to ensure data quality, scalability, and platform performance.

  • Partner with Analytics to develop testing strategies, measure campaign effectiveness, and support data-driven marketing decisions. 

Bring your skills and be inspired to achieve success.

  • Experience:

    • 6+ years of experience in product management, marketing technology, or marketing operations, with at least 3 years owning a martech or customer data platform

    • Hands-on experience with a modern engagement platform (Braze, Iterable, Salesforce Marketing Cloud, Klaviyo, or similar), including segmentation, canvas or journey design, and API-based data ingestion

    • Demonstrated experience running vendor evaluations and implementations end to end, from requirements through contract through productio

    • Working fluency with SQL and with data warehouse concepts sufficient to validate what a vendor or engineer tells you 

    • Practical knowledge of email and SMS compliance including opt-in mechanics, deliverability 6+ years of experience in product management, marketing technology, or marketing operations, with at least 3 years owning a martech or customer data platform  

  • Skills:

    • Strong written and verbal communication skills with the ability to communicate technical concepts to both technical and non-technical audiences.

    • Demonstrated analytical and critical thinking skills with the ability to interpret data and make informed business recommendations. 

    • Ability to evaluate technology solutions, vendor proposals, and business requirements using sound judgment. 

    • Ability to manage ambiguity, prioritize competing initiatives, and develop structured solutions to complex business problems

  • Education:

    • Bachelor’s degree in a Marketing, Business or a related field

  • Schedule / in-office requirements:

    • Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.

    • Our office locations are at:

      • 500 E John Carpenter Fwy, Irving, Tx

      • 1010 N University Parks Drive, Waco, Tx

Bring your goals and be enabled to reach them.

  • Competitive Pay: Commensurate with experience

  • Schedule: Full-time M-F – 8 AM to 5 PM

  • Benefits: Check out our benefits offerings Neighborly | Benefits Guide

  • Financial Benefits: Equity and annual bonus opportunities

  • Perks: Paid time off, Paid holidays, Recess breaks, wellness programs

Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.

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Brand:

Neighborly - USA Shared Services

Skills Required

  • 6+ years of experience in product management, marketing technology, or marketing operations, with at least 3 years owning a martech or customer data platform
  • Hands-on experience with a modern engagement platform (Braze, Iterable, Salesforce Marketing Cloud, Klaviyo, or similar), including segmentation, canvas/journey design, and API-based data ingestion
  • Demonstrated experience running vendor evaluations and implementations end to end, from requirements through contract through production
  • Working fluency with SQL and with data warehouse concepts sufficient to validate vendor or engineering work
  • Practical knowledge of email and SMS compliance including opt-in mechanics and deliverability
  • Strong written and verbal communication skills to explain technical concepts to technical and non-technical audiences
  • Demonstrated analytical and critical thinking skills to interpret data and make business recommendations
  • Ability to evaluate technology solutions, vendor proposals, and business requirements using sound judgment
  • Ability to manage ambiguity, prioritize initiatives, and develop structured solutions to complex problems
  • Bachelor's degree in Marketing, Business, or a related field

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The Company
HQ: Waco, TX
501 Employees
Year Founded: 1981

What We Do

Neighborly is a holding company of 21 service brands focused on repairing, maintaining and enhancing consumers’ homes and businesses and is the world’s largest home services franchisor serving 8.9 million+ customers. The company operates online platforms that connect consumers to service providers in their local communities that meet their rigorous standards as a franchisor across 14 service categories in the United States and in Canada. The company was founded in 1981 as Dwyer Group and is based in Waco, Texas. Neighborly now has nearly 3,600 franchisees and 10 corporate support centers throughout North America, U.K. and Germany.

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