Senior Product Manager, Incrementality

Triple Whale is the source of truth for eCommerce brands. Our platform centralizes the entire analytics stack—from profit tracking and customer insights to marketing attribution and creative intelligence. We empower brands with the visibility they need to make smarter decisions, scale faster, and optimize every dollar spent.

Own Triple Whale’s incrementality product line—turning “what happened” into “what truly moved the needle.” You’ll translate rigorous causal methods into practical tooling: geo/lift tests, holdouts, ghost ads–style approaches, and integrations that make test design, execution, and interpretation dead-simple. You’ll partner closely with our MMM team to align causal and modeled views, and you’ll build the AI co-pilot that recommends the right experiment at the right time.  We are prioritizing candidates based on the East Coast or those who can comfortably work during Eastern Standard Time (EST) hours.

• • Experimentation System: Templates for geo split, PSA/ghost-style, audience holdouts; power analysis, pre-checks, CUPED-like variance reduction, and guardrails.
  • Cross-Channel Coverage: Meta, Google, TikTok, Pinterest, Snap, search/shopping, email/SMS; unify readouts across paid/owned channels.
  • Design → Decision Loop: From hypothesis → design → run → readout → budget reallocation, with time-to-insight as a first-class metric.
  • AI Co-pilot: Autocomplete test design, suggest sample sizes/durations, explain assumptions and result sensitivity, recommend budget shifts with confidence intervals.
  • MMM Alignment: Reconciliation views that show when/why MMM and incremental tests differ; guidance to users on which to trust in which context.

• 5–8+ years PM experience with causal measurement/experimentation, analytics, or adtech.
• Familiarity with lift testing, geo experiments, pre/post diagnostics, and reading confidence intervals under noisy marketing data.
• Comfort working with data scientists on experimental design and productizing statistical methods.
• Practical operator mindset: you can turn a purist method into a usable decision tool without losing integrity.
• English required; Hebrew a plus.

• Experience reconciling MMM with incrementality; designing always-on holdout frameworks.
• Prior platform exposure to walled gardens and their lift methodologies.
• LLM experience for explanation, summarization, and “what to test next.”

• We Are Customer Obsessed: From our mission to every detailed project, everything we do is designed to create a positive impact for our customers.
• We Move (Very!) Quickly: The speed at which we work, iterate, and deliver value is our most competitive advantage. 
• We Are Trustworthy: Candor, directness, and honest communication helps us learn, grow and improve so we can win together. 
• We Are Curious: We extend beyond our comfort zone and ask questions that guide us towards new, creative, and bold paths.
• We Act Like A Mensch: We act with honor, integrity and empathy, and have deep respect for our customers and each other.

• Greatest Team: A world-class team of the brightest and most talented out there! Work with fun, hardworking, kind, nice people who are passionate about what they do
• Compensation: Competitive salary, benefits, and equity
• Family Focus: Parental leave and flexibility for families
• Time Off: Generous PTO. We want you to relax when you need to relax!
• Healthcare: Excellent medical, dental, and vision coverage
• 401K: 3% matching

Triple Whale is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you’re looking for more than just a job and want to be part of a movement reshaping the future of Ecommerce, Triple Whale is the place for you. We’re on the lookout for driven, curious, and creative individuals ready to thrive in a fast-paced environment.