Senior Product Manager, Hemostasis On-Market Reagents

Posted 3 Days Ago
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Bedford, MA, USA
In-Office
150K-180K Annually
Senior level
Healthtech • Pharmaceutical • Manufacturing
The Role
Leads global marketing strategy and lifecycle management for an on-market hemostasis reagent portfolio. Responsibilities include product positioning, pricing, market segmentation, launch execution, competitive analysis, customer engagement, revenue growth, forecasting, and portfolio performance. Partners with R&D, Clinical Affairs, Regulatory Affairs, Quality, Operations, Technical Services, and Sales to support product development, commercialization, sustainment, and end-of-life planning.
Summary Generated by Built In
Introduction

Werfen


Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain.  We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.


Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Overview

Position Summary:

The Senior Product Manager, Hemostasis On-Market Reagents, is responsible for developing and executing global marketing strategies for the company's hemostasis reagent portfolio. This role leads product lifecycle management, commercialization, market development, competitive positioning, and revenue growth initiatives across the hemostasis business.


Working closely with cross-functional teams including R&D, Clinical Affairs, Regulatory Affairs, Quality, Operations, Technical Services, and Sales, the Senior Product Manager will drive successful product launches, accelerate market adoption, and optimize portfolio performance throughout the product lifecycle.


The ideal candidate brings deep expertise in hemostasis diagnostics and reagents, coupled with a proven track record in product marketing, commercial strategy, and sales. Experience in both marketing and customer-facing commercial roles is essential to effectively translate customer needs into innovative products and successful business outcomes.

Responsibilities

Key Accountabilities

Essential Functions:

  • Manage the end-to-end lifecycle of the on-market reagent portfolio, driving product performance, sustainment, and obsolescence planning through end-of-life
  • Analyze market trends, customer needs, competitive dynamics, and emerging technologies to inform portfolio and product strategies.
  • Develop product positioning, value propositions, pricing strategies, and market segmentation plans.
  • Lead global launch planning and execution for new hemostasis reagents.
  • Monitor product performance and implement strategies to achieve revenue, market share, and profitability objectives.
  • Support key customer engagements, advisory boards, scientific meetings, and industry conferences.
  • Collaborate with R&D, Clinical Affairs, Regulatory Affairs, Quality, Operations, and Technical Services to support product development and sustainment activities.
  • Contribute to business planning, forecasting, and strategic portfolio reviews.
  • Drive resolution of product-related issues and proactively manage multiple projects simultaneously.
  • Serve as the market, customer, and business expert for the hemostasis reagent portfolio.

Budget Managed (if applicable):

  • N/A

Internal Networking/Key Relationships:

  • To be determined based on department needs

Skills & Capabilities:

  • Oral and written communication skills
Qualifications

Minimum Knowledge & Experience Required for the Position:

  • Bachelor's degree in Business Administration or marketing discipline, or equivalent.
  • Prior experience in marketing product management positions.
  • Minimum five years of experience in sales and three years in marketing.

International Mobility: Required:

  • No

Travel Requirements: 

  • Some travel required

The annual base salary range for this role is currently $150,000 to $180,000. Individual employee compensation will ultimately depend on factors including education, relevant experience, skillset, knowledge, and particular business needs.


This role is eligible for medical, dental, and vision insurance, 401k plan retirement benefits with an employer match, as well as paid vacation and sick leave. Our sales roles are eligible for participation in a commission plan and our management, and select professional roles, are eligible for a performance-based bonus.

Closing

If you are interested in constantly learning and being challenged on a daily basis we encourage you to submit your resume or CV. 


Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact [email protected] for assistance.


We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 7,000 employees around the world comprise our Werfen team.


www.werfen.com

Skills Required

  • Bachelor's degree in Business Administration, marketing, or an equivalent qualification
  • Prior experience in marketing product management positions
  • At least five years of sales experience
  • At least three years of marketing experience
  • Experience in hemostasis diagnostics and reagents
  • Experience in product marketing, commercial strategy, and sales
  • Oral and written communication skills
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The Company
HQ: Barcelona
6,042 Employees

What We Do

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our headquarters and technology centers are located in Europe and the United States, and our workforce is more than 7,000 strong.

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