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Attentive is the AI marketing platform for leading brands.
The Role
The Senior Product Manager, Growth will enhance Attentive's list growth engine, focusing on personalized and interactive signup experiences while collaborating across teams to optimize customer engagement and revenue.
Summary Generated by Built In
Attentive® is the AI marketing platform for 1:1 personalization redefining the way brands and people connect. We’re the only marketing platform that combines powerful technology with human expertise to build authentic customer relationships. By unifying SMS, RCS, email, and push notifications, our AI-powered personalization engine delivers bespoke experiences that drive performance, revenue, and loyalty through real-time behavioral insights.
Recognized as the #1 provider in SMS Marketing by G2, Attentive partners with more than 8,000 customers across 70+ industries. Leading global brands like Crate and Barrel, Urban Outfitters, and Carter’s work with us to enable billions of interactions that power tens of billions in revenue for our customers.
With a distributed global workforce and employee hubs in New York City, San Francisco, London, and Sydney, Attentive’s team has been consistently recognized for its performance and culture. We’re proud to be included in Deloitte’s Fast 500 (four years running!), LinkedIn’s Top Startups, Forbes’ Cloud 100 (five years running!), and Inc.’s Best Workplaces.
About the Role
This role sits at the heart of Attentive’s onsite growth strategy. You will own the product that drives how brands convert traffic into marketing subscribers - both by strengthening the core foundation of how signup units are created and managed, and by building the next generation of AI-powered optimization capabilities.
Your work will span two major focus areas:
1) Build the core list-growth engine - Strengthen the foundation of how brands create and launch signup units. You’ll expand beyond today’s templates (e.g., spin-to-win wheels, modal popups, sticky banners) into new gamified and interactive experiences that shoppers already know and engage with. This means building the creative editor, layout system, design flexibility, and guardrails that make it simple for marketers to produce on-brand, high-converting units in minutes.
2) Layer intelligence and personalization on top of it - Build the next generation of AI that decides what to show and when to show it. Move beyond static popups by using real-time signals, decisioning, and experimentation to personalize each onsite experience and maximize sign-ups.
You’ll work across backend decisioning systems, frontend experience surfaces, experimentation frameworks, and creative tooling - shipping features that directly translate into subscriber lift and revenue for thousands of brands. This is a role for someone who can simplify the foundation, and then push it forward with intelligence and personalization.
What You’ll Accomplish
- Build the future of onsite list growth - creating signup experiences that adapt in real time to who the shopper is, where they are, and what they’re likely to do next
- Shape how we experiment: from simple A/B to more advanced decisioning (MAB) that learns the right experience to show each user
- Develop metrics and controls to allow marketers to effectively manage and optimize personalized experiences
- Drive feature prioritization to enhance product adoption and create a seamless, personalized customer experience
- Collaborate with major enterprise clients and sales teams to gain deep insights into customer needs, crafting products that solve their key challenges and deliver measurable business impact
- Partner with cross-functional teams such as GTM sales, design, machine learning, and engineering to support the success of growth efforts
Your Expertise
- 5+ years PM experience, ideally building or scaling growth, personalization, or onsite conversion products
- Comfortable working across both backend systems (decision logic, triggers, architecture) and frontend experiences (creative surfaces, UI, UX, interaction). You can reason about both performance and customer experience
- Clear, crisp communication - both up and down the org. You can work with engineers and designers day-to-day, and also synthesize decisions and tradeoffs for execs without losing nuance
- You form strong opinions - and update them when new data comes in. You make calls based on signal, not noise. You push thinking, bring perspective, and raise the bar rather than waiting to be told what to do
- You’re execution-first. You unblock, simplify, ship, learn, iterate
- You’re analytical and hypothesis-driven - comfortable making decisions with imperfect data
- You enjoy partnering cross-functionally (Eng, DS, GTM, Design) and thrive in ambiguity where the problem is clear, but the path is not
- Bonus: Experience working with ML/AI-driven systems - not required, but extremely valuable for what we’re building next.
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full time position is $175,000 - $219,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
#LI-BH1
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
Top Skills
AI
Growth
Marketing Platforms
Onsite Conversion Products
Personalization
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The Company
What We Do
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer’s purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.
To learn more about Attentive or to request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Why Work With Us
At Attentive, you'll connect with inspiring, high-caliber people, and be encouraged to take risks, get creative, and think bigger. We're solving big problems for our customers, through our innovative AI solutions, giving employees the opportunity to thrive along the journey. The sky's the limit when it comes to what's possible.
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