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Your next-day delivery service online. Innovation that moves E-commerce.
The Role
The Senior Product Manager will focus on merchant growth, drive product strategies, collaborate with stakeholders, and enhance product experiences for customers and merchants.
Summary Generated by Built In
About the Role
We are looking for a Senior Product Manager - Growth who is customer-obsessed. In this role, you will own the outcomes and not just the roadmap. You’ll scale the impact of our merchant growth engine across acquisition, activation/re-activation, retention, upselling, and monetization, transforming complex logistics into elegant, human-first product experiences and ring-fencing our users into Bosta’s eco-system.
Our suite of applications connects business merchants, couriers, and customers to facilitate world-class deliveries of parcels, and this has a direct impact on the work and lives of users around the world. As a customer-centric Senior Product Manager, you will develop capabilities that solve real problems and generate business impact, whilst partnering up with stakeholders such as engineering, design & research, strategy, commercial, operations, customer service, finance, and executive management.
The broad customer base for this product portfolio means this role will expose you to a wide range of related growth topics, almost all of them of critical importance to the business. Working with your own squad, but often in collaboration with other tech teams, you will serve as an internal/external liaison between the aforementioned stakeholders, building tech solutions that power products which in turn serve millions of customers.
Responsibilities
- Define product strategy, roadmap, and backlog for your own area and drive meaningful impact for the merchant, courier, and customer by delivering on them successfully and quickly across the user journeys.
- Identify, conceptualize, and develop new features and products to deliver clear business impact. Do it in a customer-oriented way, with quality in mind, and prioritize what’s best for the company based on specific goals and impact.
- Break complexity into momentum: ship value every sprint. Lead agile rituals with conviction: OKRs, roadmap, refinements, planning, retros, stakeholder demos, sprint reviews, and release notes with impact.
- Develop, lead, and implement initiatives such as company-wide go-to-market plans. Ensure timely delivery of projects in collaboration with other departments and functions.
- Work collaboratively with business stakeholders, assisting and troubleshooting to ensure that products are customer-centric, competitive, business viable, and marketable.
- Collaborate with engineers, designers, data analysts, and other colleagues, sharing knowledge on product developments and issues, to discuss and implement effective solutions for the team.
- Perform A/B, multi-variant testing working with product analysts and data scientists to validate and iterate product increments that demonstrate customer and business value.
- Gather and use quantitative and qualitative data, creating hypotheses and making informed product decisions, and test assumptions early to reduce risk up-front. Conducting/facilitating market and competitor research with adjacent functions (e.g., design, ops, customer service, etc.)
- Drive continuous product discovery and leverage discovery techniques to validate hypotheses with minimal time, cost, and de-risk the highest-risk assumptions.
- Own SEO, AEO, and ASO Strategy: Identify and prioritize growth opportunities through Search Engine Optimization (SEO), Agent Engine Optimization (AEO), and App Store Optimization (ASO), Digital Marketing, or other growth hacks, ensuring our products are discoverable across all channels.
- Drive and accelerate merchant acquisition and activation/re-activation: Optimize merchant landing pages, lead funnels, onboarding journeys, and activation triggers through experiments, data insights, and automation.
- Leverage and build marketing technology by collaborating with Data, Customer Service, Operations, and Marketing teams to optimize performance using marketing automation tools and platform infrastructure.
Qualifications
- BSc or MSc degree (or equivalent) and a bonus if within a technical or business-related field.
- Minimum of 3 years of prior experience working in a PM role (bonus if within the logistics, e-commerce, mobility, or geo-mapping industries).
- Previous experience in conceptualizing B2B2C product solutions and engaging with business stakeholders on monetization/revenue generation KPIs.
- Hands-on experience in SEO, AEO, ASO, and digital marketing technologies.
- Experience working on web and mobile-first experiences with Web, Backend, Android, and/or iOS engineers.
- Experience with Lean and Agile methodologies and processes (e.g., sprints, kanban, etc.)
- Data-driven and impact-oriented; comfortable in analysing, reporting, and efficiently formulating insights from quantitative and qualitative data/insights.
- Knowledge of design thinking methodologies to create outstanding user experiences with the help of UX or product designers.
Top Skills
Aeo
Agile
Android
Aso
Backend
Digital Marketing
iOS
Lean
Seo
Web
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The Company
What We Do
Established in 2017, Bosta is a pioneering tech-driven logistics company providing next-day delivery and fast transfer services to e-commerce businesses across Egypt, Saudi Arabia, and the UAE. By leveraging cutting-edge technology and streamlining operations, we are committed to disrupting the logistics industry. Our all-in-one delivery solutions blend innovation with expert knowledge, enabling us to meet the evolving needs of businesses and empower them to grow in a fast-paced market.
