Healthline, the leading source of health and wellness information, is seeking a Senior Product Manager to transform our search content experience and global UX. We are looking for a seasoned professional with a robust background in consumer product management and a strong design sensibility, who is energized by the challenge and opportunity to redesign our site. In this role, you will own strategic initiatives focused on dramatically improving organic search performance, deepening user engagement, growing user registration rates, and evolving our site into a seamless user experience that supports users on their health journeys.
Healthline is part of RVO Health, the world’s largest and fastest-growing digital health platform, with 1,400+ employees. At the core of RVO Health is Healthline Media and Distribution, a business that attracts nearly 90MM unique visitors per month in the US (#41 on Comscore’s top 50 list), and 200MM globally to its science and evidence-based, yet easy to understand content.
Where You'll BeTo prioritize togetherness, culture, and accountability, RVO Health is prioritizing hiring employees to work from our Charlotte, NC or Minneapolis, MN office Tuesday, Wednesday and Thursday each week. However, this role is also open remotely.
Role Overview
We are seeking a dynamic and results-driven Product Manager to help lead the discovery, development and optimization of our new, authenticated Healthline website experience.
Key Responsibilities
- Testing and Research
- Value Proposition Testing: Design and execute tests for different value propositions and feature sets to determine user desirability.
- User Research: Partner with our UXR team to conduct user research and analyze data to gather insights and inform decision-making.
- Product Strategy
- Prioritization: Evaluate and prioritize features based on user desirability, technical feasibility, expected speed to impact on authenticated user growth and loyalty KPIs, and alignment with Healthline's vision and overall business strategy.
- Roadmap Management: Develop and maintain a product roadmap that aligns with strategic objectives and user needs.
- Product Delivery
- Feature Development: Own the build and implementation of winning features, ensuring they meet user needs and business goals.
- Stakeholder Collaboration: Collaborate with cross-functional teams, including engineering, design, marketing, and data, to ensure successful product testing, development and launches.
Product Analysis:
- Performance Tracking: Monitor and analyze product performance, using metrics to drive continuous improvement.
Market Analysis: Stay informed about industry trends, competitor activities, and emerging technologies to identify opportunities for innovation.
- Experience:
- 3+ years of experience in product management, ideally in authenticated consumer products.
- Proven track record of driving substantial increases to user growth, engagement, retention and/or monetization KPIs.
- Skills:
- Experience with 0 to 1 product development.
- Familiarity with content management systems (CMS), UX/UI principles.
- Proficiency with SQL and data analytics tools like Looker for extracting insights and driving data-informed decisions.
- Excellent communication and project management skills with a collaborative approach.
- Passion for digital health and a user-first approach to product development
- Knowledge:
- Interest in the health and wellness industry is a plus.
- You want to own and shape the authenticated product strategy for one of the largest health information platforms in the world.
- You thrive in a data-driven environment and enjoy making decisions backed by user insights and performance metrics.
- You are excited to collaborate across teams and drive large-scale initiatives that impact millions of users globally.
- You enjoy working at the intersection of technology, design, and digital content to create impactful solutions.
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $92,000 - $140,000
*Note actual salary is based on geographic location, qualifications and experience - Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Who We Are:
Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world.
RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife.
We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
#LI-Hybrid #LI-Remote
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Top Skills
What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey.
The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year.
Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing.
Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health.
RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
