Job Description
Where you’ll work: United States: Eastern or Central Time Zone; Canada: Province of Quebec or Ontario
Marketing at GoTo
Our Marketing team shapes GoTo’s presence, voice, and vision—inside the company and on the global stage. We leverage the latest in AI-driven insights and tools to power creative campaigns, connect with customers in meaningful ways, and drive business growth. Here, smart problem-solving and innovation aren’t just encouraged—they’re expected. Join us to help reimagine marketing in an AI-powered world, where your ideas and curiosity set the pace for everything we do.
Your Day to Day
As a Senior Product Manager, Grasshopper Web & eCommerce, you would be working on:
- Drive and optimize website user experience, including site navigation, buy & try eCommerce flows, and checkout funnel to increase conversion and revenue
- Develop, maintain, and evolve a robust A/B testing calendar, based on inputs from cross-functional team, website best practices, and website performance trends
- Analyze website performance including check-out funnel, page-level performance, and channel-level performance, to identify trends and potential optimizations and/or AB tests
- Serve as the central liaison for cross-functional teams, managing intake, prioritization, and execution of web updates in a fast-paced environment
- Collaborate closely with Digital Activation, channel owners, and design teams to deliver end-to-end promotional campaigns and maximize impact across go-to-market strategies
What We’re Looking For
As a Senior Product Manager, Grasshopper Web & eCommerce, your background will look like:
- Bachelor’s degree in Marketing, Business, or a relevant field, and 8+ years’ experience in B2C and B2B web marketing, eCommerce, and SaaS settings
- Extensive experience leveraging content management systems (such as Sitecore, WordPress, AEM), eCommerce platforms, and project collaboration tools (e.g., JIRA, Asana, Confluence)
- Strong understanding of web technologies (HTML, CSS, JavaScript), UX/UI principles, and hands-on experience working with design and development teams
- Demonstrated expertise in web analytics and A/B testing tools (Google Analytics, Clarity, A/B Tasty).Familiarity with SEO best practices and digital marketing techniques a plus
- Track record of strong project management, effective stakeholder communication, creative problem solving, and accountability in fast-paced, Agile/Scrum environments
At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more. rpj
Benefits: Comprehensive health insurance (medical, dental, vision), 401(k) plan with discretionary company match, paid time off, employee discount programs, Short Term and Long Term Disability, Basic Life Insurance, and fertility benefits.
Annual Base Salary Range: $95,500.00 - $132,500.00The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.
Top Skills
What We Do
Making IT easy, anywhere. Since day one, we’ve helped people and businesses do their best work – simply and securely – from anywhere. Today, work and life are intertwined. At GoTo, we help you focus on the things that matter most throughout the day: your projects, your professions, and even your personal passions.
