Global Brand Manager

Patients with mitral and tricuspid heart valve disease often have complex conditions with limited treatment options. Our Transcatheter Mitral and Tricuspid Therapies (TMTT) business unit is boldly pursuing an innovative portfolio of technologies to address a patient’s unmet clinical needs. It’s our driving force to help patients live longer and healthier lives. Join us and be part of our inspiring journey. 

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. 

How you'll make an impact:

• Develop and manage brand initiatives and associated marketing communication programs which support key TMTT initiatives, product launches and market development efforts
• Collaborate with Global and Regional Marketing teams to develop regionally relevant, robust marketing and promotional programs, which ensure a consistent customer experience across all touch points
• Partner with upstream product marketing on NPD to develop positioning, value proposition, messaging platform, and product names
• Gain insights from market research to inform marketing initiatives
• Coordinate project management across multiple functions, including key stakeholders (e.g., product management, convention management, clinical affairs, legal and regulatory affairs), to ensure timely and accurate completion of projects
• Explore and integrate innovative marketing strategies and tactics. Work with digital team to include, interactive and online media, mobile applications, and other new methods that augment traditional marketing tactics
• Manage agency priorities and approve expenditures within budget guidelines
• Apply consistent execution of Edwards' corporate brand marketing guidelines and trademark requirements
• Act as internal brand steward for Edwards' corporate brand and BU portfolio to ensure they are consistently and meaningfully represented by all internal stakeholders, across all customer touch points worldwide
• Manage assigned brand budgets
• Develop department operational procedures and processes that foster effective communications and collateral
• Monitor metrics to track program effectiveness and ROI
• Other incidental duties
   

What you will need (required):

• Bachelor's Degree and 8 years of relevant work experience, or Master's Degree and 6 years of related experience working in digital marketing
• Experience in the medical device, pharmaceutical or biotech industries or other highly regulated environment

What else we look for (preferred):

• Extensive Project Management skills with a process oriented approach to driving results
• Experience working for or with agencies; able to manage agency relationships
• Ability to influence others and transfer your belief of the approach to gain buy in and collaboration on campaigns and strategies
• Proven experience in articulating brand initiatives and educating other members of the organization by contributing to the development of new concepts, techniques, and standards
• Experience with marketing automation platforms and tools (e.g., web CMS, CRM, ABM platforms); Other platforms preferred (e.g., Marketo, Salesforce.com, Hootsuite)
• Experience working with complex B2B sales processes or Technology/Medical Devices/Pharma industry
• Proven expertise in Microsoft Office Suite, especially Excel and PowerPoint
• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives
• Ability to interact professionally with all organizational levels and proactively escalate issues to appropriate levels of management in the organization
• Extensive knowledge of own area within the organization while contributing to the development of new concepts, techniques, and standards
• Extensive knowledge and understanding of digital campaigns, tools, and landscape
• Extensive understanding of related aspects of applying marketing concepts and principles to digital channels
• Strict attention to detail
• Ability to manage competing priorities in a fast-paced environment
• Adhere to all company rules and requirements (e.g., Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Aligning our overall business objectives with performance, we offer competitive salaries, performance-based incentives, and a wide variety of benefits programs to address the diverse individual needs of our employees and their families.

For California, the base pay range for this position is $118,000 to $167,000 (highly experienced). The pay for the successful candidate will depend on various factors (e.g., qualifications, education, prior experience). Applications will be accepted while this position is posted on our Careers website. 

Edwards is an Equal Opportunity/Affirmative Action employer including protected Veterans and individuals with disabilities.

COVID Vaccination Requirement

Edwards is committed to protecting our vulnerable patients and the healthcare providers who are treating them. As such, all patient-facing and in-hospital positions require COVID-19 vaccination. If hired into a covered role, as a condition of employment, you will be required to submit proof that you have been vaccinated for COVID-19, unless you request and are granted a medical or religious accommodation for exemption from the vaccination requirement. This vaccination requirement does not apply in locations where it is prohibited by law to impose vaccination.