The Role
Lead end-to-end product lifecycle for global fiat on-ramp, marketplace, and e-commerce solutions. Define strategy, use data and experimentation to drive initiatives, collaborate with engineering, design, compliance, risk, BD and marketing to launch global features, conduct market research, optimize conversion and engagement, leverage AI/automation, and operate independently as a senior individual contributor.
Summary Generated by Built In
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities
- Develop product lifecycle (end-to-end) for global Fiat On Ramp and Marketplace Solution and e-Commerce.
- Develop product strategies ensuring alignment with global business goals.
- Drive data-driven decision-making — translate insights into actionable product initiatives.
- Collaborate with cross-functional teams (engineering, design, compliance, risk, BD, and marketing) to ship high-impact global features and ensure operational excellence.
- Support market research and competitor analysis across regions to identify emerging trends, regulatory nuances, and local product opportunities.
- Partner with business operations to design solutions that enhance, product conversion, and engagement.
- Leverage AI and automation tools to improve operational efficiency and product experience quality.
- Work independently as an individual contributor (IC), demonstrating strategic ownership, execution discipline, and proactive leadership in a fast-paced environment.
Requirements
- 8+ years of experience in product management, ideally with exposure to payments, trading, or Web3 ecosystems.
- Proven track record in managing complex, global product launches with measurable business impact.Strong analytical mindset — experienced in using data and experimentation (A/B tests, funnels, cohorts) to guide strategy.
- Solid technical understanding; comfortable working with backend, API, and app engineers.
- Strong stakeholder management and communication skills across regions and time zones.
- Self-driven, outcome-oriented, able to handle multiple projects with minimal supervision.
Nice to have:
- Experience in Ecommerce platform for product list, trading and dispute handling, Web 3 and AI is a plus.
- Familiarity with Web3 and DeFi ecosystems, protocols, and compliance frameworks (AML/risk).
- Hands-on experience with AI-enabled product growth or data analytics tools.
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Skills Required
- 8+ years of product management experience
- Experience with payments, trading, or Web3 ecosystems
- Proven track record managing complex global product launches with measurable business impact
- Strong analytical mindset; experience with A/B tests, funnels, cohorts, and experimentation
- Solid technical understanding; comfortable working with backend, API, and app engineers
- Strong stakeholder management and communication skills across regions and time zones
- Self-driven, outcome-oriented, able to handle multiple projects with minimal supervision
- Experience with ecommerce platforms (product listing, trading, dispute handling)
- Familiarity with Web3 and DeFi ecosystems, protocols, and compliance frameworks (AML/risk)
- Hands-on experience with AI-enabled product growth or data analytics tools
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
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The Company
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
