At L.L.Bean, we believe the outdoors brings out the best in all of us. We are committed to fostering a culture of belonging and creating safe, inclusive spaces where everyone feels welcome—both here and Outside. We value individual differences and are dedicated to maintaining an inclusive work environment where everyone can bring the best of their experience and talents and truly thrive.
L.L.Bean is seeking a Senior Product Manager, Customer Marketing to join its dynamic Marketing team based in Freeport, Maine.
Position Summary
The Senior Product Manager – Customer Marketing will lead the strategy, development, and optimization of L.L.Bean’s lifecycle marketing and service communication products across digital channels, including email, SMS, print and paid media. This role is pivotal in enhancing customer retention and engagement through personalized, data-driven experiences.
You’ll work cross-functionally with marketing, analytics, engineering, and external vendors to deliver best-in-class capabilities that support strategic and financial objectives. This is an exciting opportunity for a seasoned product manager with a passion for customer experience, marketing technology, and data-informed decision-making.
Key Responsibilities
Strategic Leadership
Define and own the Customer Marketing product vision and roadmap, aligning with business goals and customer retention strategies.
Translate lifecycle marketing needs into scalable product solutions and capabilities.
Advocate for exceptional customer experiences using CX insights, analytics, and personalization strategies.
Execution & Delivery
Lead cross-functional teams through the full product lifecycle—from ideation and prioritization to development and launch.
Manage and prioritize the Customer Marketing product backlog, ensuring clarity and alignment across stakeholders.
Partner with internal teams and external vendors (e.g., ESPs) to ensure seamless execution and integration.
Data-Driven Optimization
Establish and monitor success metrics to evaluate Customer Marketing effectiveness and inform prioritization.
Build and maintain a robust testing pipeline to support experimentation and continuous improvement.
Leverage tools like GA44, Tableau, SQL, and CDP to surface insights and drive product decisions.
Communication & Collaboration
Evangelize the Customer Marketing product vision across the organization, delivering clear and persuasive communications to stakeholders.
Collaborate with analytics, UX, engineering, and marketing teams to ensure cohesive execution and measurable impact.
Participate in stakeholder reviews and ensure development teams can demonstrate value-added work.
Qualifications
Bachelor’s degree required; technical or quantitative discipline preferred.
5+ years of product management experience, with a focus on Customer Marketing, Martech, or customer engagement platforms.
Strong understanding of lifecycle marketing, personalization, and Customer Marketing channels.
Experience with marketing technology platforms, including ESPs, CDPs, and automation tools.
Proficiency in web analytics tools (GA4), SQL, Tableau; experience with Agile/Scrum and JIRA.
Excellent communication, stakeholder management, and strategic thinking skills.
Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
Requirements
Strong strategic thinking, and practical planning skills
Excellent communication skills and ability to partner with business and technical teams in addition to vendors
An ability to synthesize different data to identify and articulate opportunities
Flexible with regards to changing priorities & business needs
Strong understanding of retail industry domains, both from a customer and a technical perspective
Ability to conceptualize the opportunities and uses of new technology with the context of business and customer needs
If you care about the outdoors, joining L.L.Bean is a great way to feel good about what you do. Our benefits package makes a good thing even better, with programs and perks designed to support your health and financial goals. Plus, maintaining a healthy work-life balance and re-charging outside are all part of the plan.
If your experience looks a little different from what we've identified and you think you'd be great at this role, we'd love to learn more about you! At L.L.Bean, we believe the outdoors brings out the best in all of us. We strive to reflect this every day in our commitments to employees and partners and in our efforts to promote belonging.
Top Skills
What We Do
Welcome to the outside. The official LinkedIn for L.L.Bean. #BeanOutsider
L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe.
While its business has grown substantially, the company remains committed to the same honest principles upon which it was built – a focus on the customer, continuous product improvement and innovation, respect for people, and preservation of the natural environment. The 220,000 sq. ft. Flagship campus of stores in Freeport, Maine is open 24 hours a day, 365 days a year and welcomes more than three million visitors each year.
L.L.Bean can be found worldwide on http://www.llbean.com/ and in over 160 countries via the catalog and website.
http://www.llbeancareers.com
http://www.llbeanbusiness.com
While exploring job opportunities, we recommend you use caution to prevent against internet, email and telephone scams which have become increasingly prevalent. Some of these scams seek to entice victims to pay money or divulge sensitive personal information via fake interviews, employment applications or even offer letters.
Please keep the following in mind if you are seeking employment with L.L.Bean:
• An L.L.Bean employee will not solicit candidates through a non-L.L.Bean email address or phone number (such as Yahoo, Hotmail or Gmail).
• Positions posted on external sites (such as LinkedIn or Indeed) should also appear on llbeancareers.com, if legitimate.
• L.L.Bean will never ask for personal information early in the interview process (such as your social security number, national insurance number, date of birth, bank account information, or other sensitive personal information). This information is only required after L.L.Bean offers you a job and you accept the position.
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