*This position can be located near any of our regional headquarters - Indianapolis, IN: Columbus, OH: Farmington Hills, MI: Monroe, MI*
First Merchants Bank is seeking a Senior Product Manager Consumer Checking to join our team! This position plays a pivotal role in shaping and driving the strategic direction of financial products within a designated Line of Business (LOB), specific to the Consumer Bank Checking product suite. This role demands a deep understanding of customer needs, market dynamics, and regulatory requirements to ensure products are not only competitive and compliant but also aligned with broader business objectives. The Senior Product Manager acts as a product champion, influencing cross functional teams and senior leadership to deliver innovative solutions that enhance customer experience and drive sustainable growth.
Essential Duties & Responsibilities:
- Product Strategy & Roadmap
- Develop and continuously refine the product vision, strategy, and multi-year roadmap to reflect evolving market trends and customer expectations. Conduct in-depth market research, customer segmentation analysis, and competitive benchmarking to inform strategic decisions. Ensure alignment of product strategy with enterprise-wide goals and LOB-specific priorities, fostering collaboration across departments to execute strategic initiatives.
- Financial Ownership
- Own the product-level Profit & Loss (P&L), including pricing strategies, revenue targets, and cost management. Monitor key financial metrics such as revenue growth, margin performance, and cost-to-serve to ensure profitability and operational efficiency. Develop robust business cases for product enhancements, new feature development, and strategic investments, presenting recommendations to executive leadership.
- Product Performance & Optimization
- Track and analyze product performance indicators including adoption rates, customer retention, and market share. Identify and prioritize opportunities for product growth, customer engagement, and process optimization. Collaborate with analytics teams to build and maintain dynamic KPI dashboards that provide actionable insights for decision making.
- Compliance & Risk Management
- Ensure all products adhere to applicable regulatory requirements and internal risk management standards. Work closely with Legal, Compliance, and Risk teams to conduct audits, manage product reviews, and address emerging risks. Proactively identify compliance gaps and implement mitigation strategies to safeguard the organization and its customers.
- Cross-Functional Collaboration
- Partner with digital and platform teams to digitize and modernize product offerings, enhancing customer accessibility and experience. Engage with Operations, Marketing, Technology, and Customer Service teams throughout the product lifecycle to ensure seamless execution and support. Facilitate cross-functional workshops and steering committees to drive alignment and accountability across stakeholders.
To be successful in this position, we require the following:
- Bachelor’s degree in business, marketing or a related field of study.
- A minimum of five (5) years of product management experience specific to Consumer Bank Checking Accounts.
The following would be a plus:
- Master of Business Administration
First Merchants offers the following:
- Base Pay PLUS Bonuses
- Medical, Dental and Vision Insurance
- 401k
- Health Savings and Flexible Spending Accounts
- Vacation/Sick Time
- Paid Holidays
- Paid Parental Leave
- Tuition Reimbursement
- Additional Benefits
A little about us:
First Merchants is guided by a genuine philosophy of being a meaningful place to work and having a prosperous impact across all walks of life throughout the communities we serve, including consumers, businesses and other organizations. Our Vision, Mission and Team statement reflect and reinforce that authentic service philosophy.
Our Vision is:
To enhance the financial wellness of the diverse communities we serve.
Our Mission is:
To be the most responsive, knowledgeable, and high-performing financial organization for our clients, teammates, and shareholders.
Our Team:
"We are a collection of dynamic colleagues with diverse experiences and perspectives who share a passion for positively impacting lives. We are genuinely committed to attracting and engaging teammates of diverse backgrounds. We believe in the power of inclusion and belonging."
Apply today to begin your career with us!
What We Do
First Merchants Corporation is the largest financial services holding company in Central Indiana, headquartered in Muncie, Indiana. The Corporation has one full-service bank charter, First Merchants Bank. The Bank also operates as First Merchants Private Wealth Advisors (as a division of First Merchants Bank). First Merchants Corporation’s common stock is traded on the NASDAQ Global Select Market System under the symbol FRME.
First Merchants offers customers broad financial services throughout locations in Indiana, Ohio, Illinois and Michigan providing:
• Commercial Banking (business) – checking, treasury management, card services, financing, loans, electronic banking, online and mobile banking.
• Personal Banking (consumer) – checking, savings, CDs, mortgages, loans, IRAs, HSAs, online and mobile banking.
• Private Wealth Advisors - trusts, investments, 401(k) plans, 403(b) plans, profit sharing plans, pension plans, cross-tested plans, cash balance plans, Flexible Spending Accounts, IRAs, SEP IRAs, and succession planning.
First Merchants is committed to customers by:
• Developing strong relationships.
o As financial advisors – our professionals listen and provide solutions
o The tenure of our professionals averages eight years, meaning you will enjoy continuity of service
o We hire local professionals from the communities we serve
• Customers benefit from local decision making.
o Decisions are made faster
o The process is streamlined, with each customer having a single point of contact.
o Our financial professionals are empowered to develop tailored solutions.
• The local communities we serve benefit from First Merchants’ involvement and support.





