The Role
Lead the community and social features at Fi, focusing on growth through social engagement and habit formation while collaborating cross-functionally to deliver product innovations.
Summary Generated by Built In
Welcome to Fi.
We’re a passionate team from Square, Google, TikTok, Peloton, Uber, and more working to transform the human-pet relationship. Our mission? Develop cutting-edge technology to revolutionize what it means to be a pet parent. The pet industry remains firmly stuck in the past and we are here to change that. Fi is leveraging our team's talent and expertise to improve the lives of millions of pets in the U.S. Real-time location tracking, activity, sleep and behavior monitoring – and that's just the beginning.
The most exciting aspect of our work? Bridging the communication gap between pets and humans. Imagine a world where everyone knows how their pet feels in real time and how to keep their best friend in good shape. That's the future we're building at Fi.
If you're someone who thrives in innovative, collaborative work environments and feels strongly about helping pets live longer, better lives, Fi could be the perfect fit. Join us in our pursuit of the “impossible,” or as we call it here “let me find a way,” to redefine the future of pet ownership together.
Fi is looking for a Senior Product Manager, Community & Social!
Fi's next chapter is built around community: milestones friends notice, local dog parents finding each other, streaks that turn passive trackers into daily rituals. Our leaderboards already reach nearly all weekly actives. This is the first role of its kind at Fi, and the job is to scale it from a feature into a growth engine.
Fi's next chapter is built around community: milestones friends notice, local dog parents finding each other, streaks that turn passive trackers into daily rituals. Our leaderboards already reach nearly all weekly actives. This is the first role of its kind at Fi, and the job is to scale it from a feature into a growth engine.
What You'll Do:
- Community and social roadmap: define the long-term vision for leaderboards, streaks, friend graphs, group features, and local connection; carry the work from concept to launch
- Acquisition loops: frame social features as a growth channel where users bring in other users because the product is better with friends; borrow what works from Strava, Duolingo, and Fitbit but design for Fi's unique constraint: your dog can't tap the screen
- Habit formation: design notification, streak, and re-engagement mechanics that make Fi a daily ritual; bring a clear theory of how habits form and a sharp instinct for when a nudge helps vs. when it burns trust
- Cross-functional delivery: work closely with engineering, design, ML, data, marketing, and CX to ship on a weekly cadence
- Measurement: set the bar on sessions, return rate, viral coefficient, and social actions per user; run the experiments that move them
What You'll Bring:
- 3-5 years shipping social or gamification features at scale in a consumer product; fluent in industry best practices and able to speak to specific loops you built and the lift they drove
- Behavioral design intuition: you think in habits, hooks, streaks, and reciprocity and know the difference between a notification that earns its place and one that costs you the user
- Social-as-acquisition thinking: you've treated social features as a growth channel, not just a retention surface, and you can tell the difference between viral mechanics that work and ones that feel forced before the experiment ships
- Mobile product depth across iOS and Android including notification fatigue, deep linking, share sheets, and App Store policies
- AI-native and using Claude, cowork, and modern AI tooling daily to spec features, analyze engagement data, prototype loops,and ship faster than a traditional PM cycle allows
- You care about whether the product makes life better for dogs and the people who love them, not just whether the number went up
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program
Skills Required
- 3-5 years shipping social or gamification features at scale in a consumer product
- Behavioral design intuition
- Understanding of mobile product depth across iOS and Android
- Experience using modern AI tools
- Passion for improving dogs' lives
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Fi is rethinking the relationship between dogs and humans. We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space. Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".
.png){kind=logo}
