Senior Product Manager (Bilingual in Korean)

Reposted Yesterday
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Buena Park, CA, USA
In-Office
95K-110K Annually
Senior level
Food
The Role
Leads product and category strategy, three-year growth planning, P&L management, new product development, imports, lifecycle management, SKU rationalization, consumer research, and marketing execution. Partners with R&D, operations, supply chain, agencies, vendors, and sales teams to deliver packaging, advertising, digital, social, and promotional initiatives within budget. Requires substantial CPG brand or product innovation experience, preferably in food, plus Korean bilingual ability.
Summary Generated by Built In

Company Overview

 

Pulmuone is a leading global food manufacturer known for our wholesome and sustainable products. Our mission is to create a healthier tomorrow – for the people and the planet. Pulmuone brands include Nasoya, Wildwood, and Monterey Gourmet Foods, offering a wide variety of delicious products that are inspired by contemporary flavor palates and a healthy, sustainable lifestyle. Visit www.pulmuonefoodsusa.com to learn more about the company and brands.

 

Job Responsibilities but not limited to:

 

  • Develop and maintain a strategic 3-year plan to support product/category growth and profitability targets by innovating and maintaining new and conversion products.
  • Manage products by closely monitoring and analyzing sales volumes, market share trends and competitive activities and based on consumer and product knowledge and insight.
  • Set and manage P&L targets by categories and channels.
  • Lead the development process of new products (NPD) and imports from HQ from conception through execution, including pricing, positioning, regulatory labeling, and packaging.
  • Work collaboratively with cross-functional depts, including SCM, Operations, R&D, to ensure the infrastructure is enabled to support the development process and overall product/category strategy.
  • Conduct product-specific analyses and recommend new products and features to fill product pipeline and meet company’s strategy and goals.
  • Manage product lifecycle including product improvements and SKU rationalization.
  • Develop new product marketing plan and develop strategies to communicate with consumers.
  • Execute marketing projects including packaging development, ad development, digital marketing, and social media programs by working with cross functional teams and outside agencies.
  • Assist in management of external vendors and partners as appropriate (e.g., advertising, PR, market research agencies, etc.)
  • Determine the consumer research and data needed and conduct marketing research; track market and competitive trends to remain abreast of category developments.
  • Develop and direct marketing/sales collaterals such as sell sheet, brochure.
  • Develop annual marketing budget and deliver all marketing activities within the budget .

 

Skills/Qualifications

 

  • Bachelor’s Degree required, preferably in Marketing, Advertising or Business Administration. MBA is a plus.
  • Passion for food is a must!
  • 8+ years of relevant work experience in brand or product innovation marketing (CPG experience required) preferably in food industry.
  • 8+ years of B2C or B2B experience and basic P&L knowledge.
  • Strong proficiency in MS Office, particularly Excel and PowerPoint, including experience with IRI, Nielsen, and Spins.
  • Excellent verbal, written communication skills and presentation skills.
  • Ability to accomplish tasks in a timely manner and meet deadlines.
  • Ability to travel.
  • Bilingual in Korean preferred.

 

Skills/Qualifications: $95,000 - $110,000

 

We offer competitive pay and benefits package, including health (~80% company paid) for employee and dependents, dental, vision, life insurance, long-term disability, company match 401K plan, generous PTO, and company holidays.

 

Pulmuone is a global, distributed workforce in four countries. We are an Equal Opportunity Employer and embrace people with different experiences, strengths, and backgrounds, who share a passion for making a healthier tomorrow for people and the planet with wholesome foods.

Skills Required

  • Bachelor's degree, preferably in Marketing, Advertising, or Business Administration
  • 8+ years of relevant experience in brand or product innovation marketing
  • Consumer packaged goods (CPG) experience, preferably in the food industry
  • 8+ years of B2C or B2B experience
  • Basic P&L knowledge
  • Strong proficiency in Microsoft Office, particularly Excel and PowerPoint
  • Experience with IRI, Nielsen, and Spins
  • Excellent verbal, written communication, and presentation skills
  • Ability to accomplish tasks timely and meet deadlines
  • Ability to travel
  • Passion for food
  • MBA
  • Bilingual Korean language skills
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The Company
HQ: Hanyang
224 Employees
Year Founded: 1981

What We Do

Pulmuone is a global wholesome-foods company focused on creating healthier, more sustainable choices for people and the planet. It develops and sells tofu, bean sprouts, plant-based foods, dumplings, noodles, kimchi, snacks, ready meals, and other Asian-inspired products. Its U.S. portfolio includes Nasoya, Wildwood, Emerald Valley Kitchen, Monterey Gourmet Foods, and Cibo Naturals, serving retail and foodservice customers.

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