Senior Product Manager - Apps

Get to know us

At eyeo, we transform the internet into a trusted, sustainable and accessible place where users regain control over their experience, content creators and publishers are rewarded for their content, and advertisers and consumers can connect on mutually agreed terms.

eyeo’s market-leading ad-filtering technology powers products like Adblock Plus and AdBlock as well as technical integrations for popular browsers. Our solutions empower users to control their online experience and privacy while providing monetization for content creators, publishers and advertisers.

Combining our partnerships and our subsidiary products, our technology reaches 350 million monthly active users worldwide.

eyeo is a global employer of over 300 people working remotely in more than 30 countries (predominantly North America and Europe) with our HQ in Berlin and small offices in Cologne, Toronto and NYC (planned soon).

How we work

eyeo has colleagues based all over the world. We love our diversity and take great pride in our company culture. We practice an independent, remote workstyle with work distributed in cross-functional matrix teams that span predominantly EST and CET time zones. If working remotely isn’t for you, we also have a large office in Berlin and soon in NYC that you can choose to work from. We meet twice a year as a team and host an annual-company retreat, our Summer Week. By enabling remote work and in-person sessions, we have built a culture that provides a unique dynamic of flexibility and belonging.

What you'll do

We're searching for a passionate and strategic Senior Product Manager to spearhead the evolution of our freemium applications. You'll be the driving force behind our mobile-first strategy, owning the product vision, roadmap and execution across iOS and Android. But that's not all – you'll also have the opportunity to explore new horizons, potentially expanding our product reach to desktop and beyond.

Your day-to-day activities: 

• Develop and champion the product vision, strategy and roadmap for our freemium mobile apps, aligning with the overall company goals and revenue targets
• Conduct in-depth market research, customer analysis and competitor analysis to identify opportunities and unmet user needs within the freemium mobile landscape
• Define and analyze key metrics for user acquisition, engagement, retention and monetization (e.g., LTV, ARPU, churn rate, conversion rate)
• Collaborate with the marketing team to design and implement effective user acquisition campaigns and optimize the user onboarding process
• Develop and refine the freemium model, including pricing strategies, feature differentiation between free and paid tiers and in-app purchase offerings
• Design and implement A/B tests to optimize conversion rates, user engagement and monetization strategies
• Analyze user behavior, app performance and market trends to identify areas for improvement and growth within the freemium model
• Translate user needs and business requirements into detailed product specifications and user stories
• Prioritize and manage the product backlog, ensuring alignment with the product roadmap and business objectives
• Collaborate closely with engineering, design and marketing teams throughout the entire product development lifecycle
• Lead the ideation, development and launch of new features and enhancements for our mobile apps
• Stay informed about the latest mobile technology trends, best practices and competitive landscape, particularly within the freemium app market
• Contribute to the growth and development of the product team by mentoring and guiding junior product managers

What you bring to the table

• 5+ years of experience in product management, with a strong focus on mobile apps (iOS and Android) and growing freemium business models
• Proven track record of successfully launching and growing freemium mobile applications with a focus on user experience
• Deep understanding of mobile app development lifecycle, technologies and monetization strategies
• Strong analytical and problem-solving skills, love diving into app analytics to drive product decisions and optimize the freemium funnel  (e.g., Firebase, Google Analytics)
• Excellent communication, interpersonal and presentation skills
• Experience working in an Agile development environment
• Passion for creating user-centric and innovative mobile experiences that drive user engagement and revenue

It's awesome if you have

• Experience with cross-platform subscription services
• Knowledge of ad-tech / mobile ad monetization

What we offer

• Work remotely or from one of our offices —we trust you to find what works best for you 
• Full package of benefits (health insurance, choice of hardware, paid vacation days, professional development and relocation budget, sabbatical leave, etc.)
• Offsite team days and the annual summer company retreat

* Some benefits vary subject to the hiring location

Helpful links

• Monetization: https://eyeo.com/blog/acceptable-ads-evolution-feature-ecosystem
• eyeo in the news: https://eyeo.com/press/
• Blog updates: https://eyeo.com/blog/
• Life at eyeo: https://eyeo.com/careers/working-at-eyeo
• The team at eyeo: https://eyeo.com/team
• Open Source repository: https://github.com/adblockplus, https://gitlab.com/eyeo

Privacy Notice

eyeo is an equal opportunity employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief. When you apply, you’ll be automatically forwarded to our recruitment platform operated by an external service provider called Greenhouse (seated in the US). Greenhouse collects some information on its website, such as anonymous usage statistics, by using cookies, server logs, and other similar technology. For more information, please refer to Greenhouse’s Privacy Policy. All documents and information provided by you are stored with Greenhouse. In order to ensure an adequate level of data protection, eyeo and Greenhouse have entered into the EU Standard Contractual Clauses (“processors”) - Commission Decision C(2010)593. You can request a copy of this by contacting us at privacy[at]eyeo.com. If you don’t want your data forwarded to Greenhouse, please do not apply. For detailed and further information, please refer to our Privacy Policy at https://eyeo.com/en/privacy.