We’re very proud of our achievements:
In July, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! 🦄
We’ve had 380M+ downloads, have almost 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B.
We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.
Our cycle, ovulation and pregnancy tracking, educational content and anonymised community platform have been trusted for years by millions to help them feel more in control of their health every day.
Now, we’re harnessing the power of data analytics and AI to build a smarter future, one where we all know our bodies better, with an aim to become the essential health partner to women worldwide.
The Job
The needs of the user is everything to us, and how those needs are served falls under our Product teams.
They’re fact-finders.
They’re builders.
They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.
As a Senior Product Manager for the Subscription Value of Flo, you’ll be crucial in optimising our subscription offerings as we begin to explore more complex revenue mechanics and tiers of subscription.
You’ll be determining the features to include in our freemium, tiered, and premium add-on packages, as well as developing, preparing and testing subscription bundles, collaborating across teams to integrate these features into Flo's new premium product strategy.
You’ll work autonomously and collaboratively with Marketing Managers, UX specialists, Product Designers, Analysts, Content and Engineering teams, managing the roadmap, contributing to the company’s goals, and making data-informed decisions to drive user experience, trials, subscriptions and LTV.
Your Experience
Must have:
- Demonstrated experience in product management working with mobile technology products in the B2C space.
- Proven experience developing and implementing subscription or freemium models.
- Strong understanding of feature segmentation and the ability to determine feature value for those different user segments.
- Demonstrated experience in defining and analysing user willingness to pay for different features and segments.
- Experience with preparing A/B testing and other methodologies for experimentation around the optimisation of subscription packages, B2C offerings, and upsell mechanics.
- Experience using quantitative and qualitative insights to make data-driven product decisions.
- Demonstrated ability to handle ambiguity and work collaboratively with cross-functional teams.
- Excellent analytical and strategic thinking skills, with the ability to translate data into actionable insights.
What you'll be doing
You'll be responsible for:
- Assessing and determining which features should be included as freemium, tier 1, or tier 2 premium add-ons.
- Preparing, testing, and refining subscription packages and bundles to maximise value and engagement.
- Building a strategy for the team aligned with the company's vision.
- Managing clear, thoughtful product requirements and feature descriptions to help teams work efficiently and effectively
- Leading the team in establishing initiatives that are set and measured as part of the company OKR process.
- Partnering with content product teams to understand the needs of the different segments and cover the needs holistically across all segments.
- Defining the willingness to pay for different features across user segments.
- Collaborating with onboarding, growth UX, and promotional teams to deliver and enhance the premium offering strategy.
- Analysing data and user feedback to improve and adapt the subscription value proposition continuously.
- Applying a combination of qualitative and quantitative approaches, customer understanding, and product intuition to inform your decisions and approach.
- Being a reliable and proactive member of an established team.
Salary Range:
Lithuania - Starting from €7200 gross per month.
UK - Starting from £105,000 per year.
#LI-JC1 #LI-Hybrid
Ranges may vary depending on your skills, competencies and experience.
Reward
People perform better when they’re happy, paid well, looked after and supported.
On top of competitive salaries, Flo's employees have access to:
- A flexible working environment with the opportunity to come into the office and work from home
- Company equity grants through Flo’s Employee Share Option Plan (ESOP)
- Paid holiday and sick leave
- Fully paid female health and sick leave, in addition to holiday and regular sick leave
- Workations - an opportunity to work abroad for two months a year
- Six months paid maternity leave, and one months paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents
- Career growth, progression, and learning development resources
- Annual salary reviews
- Unlimited free premium Flo subscriptions
- A whole host of other benefits (health/pension/social schemes)
Our Culture
We’re problem solvers, we’re adaptable, we’re empathy driven and results led.
People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place. Being part of a growing business means that sometimes it's not easy and we work hard, but our mission is always at the forefront of what we do.
Diversity, Equity and Inclusion
The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.
By applying for the above role, you confirm that you have reviewed our privacy notice for job applicants: https://flo.health/privacy-policy-for-job-applicants
What We Do
Flo is the essential female health partner. We are building a better future for female health by helping women harness the power of their body signals.
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Flo in numbers:
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#1 period tracker in the USA by active audience
#1 most downloaded female health app worldwide
47 million monthly active users
240 million installs
28M women got pregnant while using Flo (the number indicates users who logged pregnancy in app during 2015-2022)
Flo prioritizes safety and keeps a sharp focus on being the most trusted digital source for women's health information.
Flo intensively uses Data Science and AI to deliver the most personalized content and services available.
Flo is currently available in 22 languages on iOS and Android. 55% of users are located in the US and Europe.
We are committed to putting privacy of our users first. Our users trust our technology to keep their sensitive information private and we are responsible for providing a safe and secure platform for them to use. We regularly carry out privacy assessments to monitor risks including data protection impact assessments and third-party risk assessments. In March 2022 Flo completed an external, independent privacy audit which confirmed there are no gaps or weaknesses in our privacy practices.
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