Location: Cambridge, UK (remote-friendly within the UK) with occasional travel to the office once per quarter.
Are you a Driven Senior Product Manager specialising in architecting seamless player journeys for established MMOs? Do you have a proven track record designing every phase—from first awareness through onboarding, engagement loops, upsell pathways and community touchpoints—to maximize retention, lifetime value, and virality with minimal friction? If so, we want to hear from you.
What we're looking for & What you'll be doing:
Journey Mapping & Discovery
- Define multichannel journey maps (awareness → activation → engagement → loyalty) to pinpoint friction points and opportunities for delight
- Conducted stakeholder workshops to align teams around shared journey visions and key success metrics
Onboarding & Activation
- Design progressive flows and just-in-time guidance that boosts Day-1 activation
Engagement Loops & Retention
- Mapped churn triggers via heatmaps and session analytics, then iterated journey touch points for smoother progression
Monetization as Journey Milestone
- Embedd non-intrusive upsell prompts within natural progression milestones, achieving uplift in membership conversions
- Align premium feature discovery with player intent signals to minimize disruption
Data-Driven Iteration
- Employ funnel analysis and cohort tracking to validate journey hypotheses and prioritize high-impact optimizations
- Establish journey health dashboards (conversion rates, time-to-first-purchase, NPS) for ongoing monitoring and rapid A/B testing
Please note that the contract will start on 16/06/2025 and finish on 14/11/2025.
What we offer:
When you join Jagex you can look forward to a generous Perks & Benefits package including:
- Private Healthcare, including Dental Plan.
- Minimum 6% Pension contributions.
- Employee Assistance Programme & onsite Counselling.
- Life Insurance.
- Discretionary annual performance bonus.
- Enhanced family leave policies from day 1.
- Flexible working hours.
- 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!
About Jagex:
Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise, which includes two of the world’s longest running and most successful MMORPGs, in Old School Runescape and Runescape, and the open-world survival crafting game, Runescape: Dragonwilds; we have proven success in delivering immersive Forever Games and fostering strong player communities.
We strive to foster an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games.
Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; we Honour our Vows by being honest and transparent; we are our Customers’ Heroes by striving to understand our team & player needs, and we Seize The Day by making the most of every opportunity.
With over two decades of experience, and over 400 people in our team, we continue to innovate in live game development, leveraging data-driven insights, and a commitment to player-first game design. We have a diverse and talented team where creativity, collaboration, and community-driven game development drives everything we do.
As part of Jagex, you’ll have the opportunity to work on a globally successful franchise, contribute to exciting new projects, and be part of a company that hugely values both our employees and our players.
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What We Do
A leader in creating deep and engaging forever games on PC, Console & Mobile that empower our communities. Jagex was founded in 2001 and is today one of the UK’s biggest and most respected video game developers and publishers. Famed for its flagship MMOs RuneScape and Old School RuneScape, Jagex has welcomed more than 300 million player accounts to its world and created a $1bn lifetime franchise revenue. Today the RuneScape franchise exists beyond running games in live operations; our titles are forever games that connect and inspire millions of players, with content and experiences both inside and outside of inexhaustible game worlds. Both RuneScape and Old School RuneScape, on PC and mobile, offer ever-evolving, highly-active worlds and our community-focused development ethos empowers players to have a real say in how each game is shaped. Jagex has added to its skill set with the acquisitions of Pipeworks and Gamepires in 2022, bringing our expertise to titles such as SCUM, helping to make SCUM a forever game. It also works with external partners on products such as Melvor Idle and This Means Warp; bringing these titles to new and existing audiences. Jagex employs more than 600 people at its Cambridge headquarters and around the world at Pipeworks in North America, and Gamepires in Europe. We’re always on the hunt for talented people to work across the business, to help the company to achieve its goals.
