The Role
Lead DEBRA's product vision, roadmap, and execution to scale from MVP to national/regional adoption. Own lifecycle from discovery to launch, drive growth, revenue models, integrations, reliability and compliance. Build and lead product, design, and engineering teams, establish KPIs/OKRs, support fundraising, and represent DEBRA with partners and government.
Summary Generated by Built In
Infinite pl is a digital-led tech firm driven to become a digital logistics pioneer by harnessing the power of people, data, and platforms. We are enabled through in-house, external, network, and investment capabilities that we utilize to orchestrate and build innovative platforms tackling complex problems within logistics and adjacent sectors.
Infinite pl’s mission is nothing short of a logistics revolution! We're here to enrich the experiences of governments, businesses, and residents around the world through cutting-edge digital solutions.
We're not just players; we're game-changers.
1. About DEBRA
DEBRA is a conversational commerce platform built for Saudi Arabia’s SME ecosystem, enabling merchants to sell through AI-powered chat and integrated logistics.
Key Platform Capabilities:
1- AI-powered multi-agent system (8 specialized agents)
2- ChatGPT-first e-commerce experience
3- Saudi cultural intelligence (prayer-time delivery logic, National Address validation, COD optimization)
4- End-to-end integrated logistics
5- Social commerce support (TikTok Shop, Instagram, WhatsApp, Snapchat)
2. Role Overview
The Senior Product Director will own DEBRA’s entire product vision, strategy, and execution—responsible for taking the platform from MVP to national and regional scale.
3. Key Responsibilities
- 3.1 Strategic Leadership
- Define and maintain the overall product vision and long-term strategy.
- Develop and own the product roadmap aligned to company goals.
- Position DEBRA as the leading SME enablement platform in KSA and GCC.
- Represent DEBRA in the tech ecosystem, events, and strategic forums.
- Collaborate with executives, investors, and government partners.
- 3.2 Product Management
- Lead full product lifecycle: discovery, scoping, design, development, testing, launch.
- Prioritize product features using data, market insights, and merchant feedback.
- Drive UX/UI standards and ensure world-class product quality.
- Oversee integrations with logistics, payments, and social commerce platforms.
- Ensure the platform meets reliability, scalability, and security requirements.
- 3.3 Business & Growth
- Define and optimize revenue models (subscriptions, transaction fees, value-added services).
- Drive merchant acquisition through product-led growth strategies.
- Improve retention, conversions, and overall platform engagement.
- Identify and evaluate strategic partnerships and possible M&A opportunities.
- Support fundraising efforts with product vision and strategic insights.
- 3.4 Operational Excellence
- Build and lead product, design, and engineering teams.
- Establish KPIs, OKRs, and performance frameworks across teams.
- Ensure regulatory compliance and alignment with Saudi market requirements.
- Improve unit economics through product and operational efficiencies.
- Implement data analytics tools to enable product decisions.
- 3.5 Culture & Organization
- Promote DEBRA’s values and culture across all teams.
- Hire, mentor, and develop top product and engineering talent.
- Encourage innovation, ownership, and customer obsession.
- Foster an inclusive and diverse working environment.
- Build a fast-paced, mission-driven product organization.
4. Required Qualifications
- 8–15 years of experience in tech, e-commerce, logistics, or fintech.
- 3+ years in a senior leadership role (Director, VP, GM, Head of Product).
- Proven track record managing and scaling teams (20+ staff).
- Strong understanding of Saudi market and regulatory environment.
- Native or business-fluent Arabic.
5. Preferred Qualifications
- Experience at companies such as Careem, Noon, Jahez, Salla, Zid, Foodics, or similar.
- Participation in Series A or later fundraising rounds.
- Experience with marketplaces or two-sided platforms.
- Knowledge of logistics, payments, or SME operations.
- Strong relationships with Saudi investors or government entities.
6. Education
- Bachelor’s degree required (technical or business fields preferred).
- MBA or advanced degree preferred.
- Graduates from top-tier Saudi, GCC, or international universities are valued.
Infinite pl ♾️ - where innovation meets logistics, and the journey is Infinitely boundless!
Let's disrupt logistics together and explore infinite opportunities!
Skills Required
- 8-15 years of experience in tech, e-commerce, logistics, or fintech
- 3+ years in a senior leadership role (Director, VP, GM, Head of Product)
- Proven track record managing and scaling teams (20+ staff)
- Strong understanding of Saudi market and regulatory environment
- Native or business-fluent Arabic
- Bachelor's degree (technical or business fields preferred)
- MBA or advanced degree
- Experience at companies such as Careem, Noon, Jahez, Salla, Zid, Foodics, or similar
- Participation in Series A or later fundraising rounds
- Experience with marketplaces or two-sided platforms
- Knowledge of logistics, payments, or SME operations
- Strong relationships with Saudi investors or government entities
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The Company
What We Do
Infinite pl is a Riyadh-based, digital-led tech firm and public-private technology venture builder. As a joint venture between SPL and RAI Digital, the company is on a mission to disrupt and transform the global logistics landscape. It delivers cutting-edge digital solutions, platforms, and infrastructure intended to enrich the experiences of governments, businesses, and residents, supporting Saudi Arabia's emergence as a digital logistics pioneer.
