Senior Product Director, SEO & AI Search Optimisation

Sorry, this job was removed at 08:23 p.m. (UTC) on Tuesday, Aug 05, 2025
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San Jose, CA, USA
In-Office
Financial Services
The Role
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
 
What You'll Be Doing
Own on-shore market SEO and AI-search optimisation (Google AI Overviews/SGE, Perplexity, ChatGPT). Deliver crypto/fin-tech content that ranks, loads fast, earns authority, and passes all disclosure and compliance rules.
  • Build technical foundations: implement ccTLD or /locale/ + hreflang, manage migrations, log-file audits, crawl-budget tuning, and Core Web Vitals.
  • Raise topical authority: run keyword research, on-page optimisation, EEAT-driven content audits, and quality backlink programmes on finance/crypto domains.
  • Create “LLM-friendly” assets: add FAQ / How-To / JSON-LD blocks and vector indexes so pages surface in classic SERPs and LLM answers.
  • Automate at scale: integrate Surfer, Semrush ContentShake, Jasper (or similar) for AI-assisted briefs, internal‐link automation and duplication checks.
  • Launch new & classic KPIs: track rankings, organic clicks, AI-SERP visibility, zero-click engagement, LLM citation rate—run A/B and vector-based multivariate tests.
  • Enforce compliance: inject FCA / SEC risk statements on every YMYL page; coordinate with Legal so content and schema remain policy-safe.
What We Look For In You
  • 7 + years leading large-site technical SEO; 3 + years with semantic or vector-search projects.
  • Proven success in site migrations, Core Web Vitals, log-analysis, schema markup, and high-authority link building.
  • Proficient in Python, SQL/BigQuery, Screaming Frog, and at least one vector DB (Pinecone, Milvus, Weaviate).
  • Deep understanding of Google algorithm updates, SGE/AI Overviews traffic shifts, and AI-content governance.
  • Excellent English; comfortable briefing designers, engineers, regulators, and journalists.
Nice to Haves
  • Genuine passion for crypto exchanges or Web3 products — an active day-to-day user.
  • Experience running a finance site with 10 M + monthly organic visits and measurable zero-click AI-SERP impressions.
  • Hands-on management of AI content pipelines (prompt libraries, brand-voice enforcement, hallucination checks).
Perks & Benefits
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!
 
OKX Statement:
The salary range for this position is $375,666.00 to $450,799.00. The salary offered depends on a variety of factors, including job-related knowledge, skills, experience, and market location. In addition to the salary, a performance bonus and long-term incentives may be provided as part of the compensation package, as well as a full range of medical, financial, and/or other benefits, dependent on the position offered. Applicants should apply via Okcoin and OKX internal or external careers site.
 
OKX is committed to equal employment opportunities regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, and non-job related physical or mental disability, or protected veteran status. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

#LI-HYBRID#LI-HYBRID

#LI-ED1


OKX Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about OKX and has not been reviewed or approved by OKX.

  • Fair & Transparent Compensation Pay is considered competitive or above market, especially in engineering, product, and legal roles across major hubs. This positioning is consistently cited as a major attraction for candidates.
  • Healthcare Strength Role descriptions indicate comprehensive medical, dental, vision, life, and disability coverage, with employer-paid premiums in some cases. Health coverage is highlighted alongside core benefits like PTO and parental leave.
  • Wellbeing & Lifestyle Benefits Allowances for education and fitness, meal perks and snacks, team-building budgets, and structured learning programs are described across locations. These extras enhance the total rewards package beyond base pay.

OKX Insights

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The Company
HQ: Singapore
1,073 Employees
Year Founded: 2017

What We Do

Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto. In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.

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