Baton equips business owners and buyers with a modern, data‑driven marketplace to buy or sell, offering valuations grounded in real financials and allowing them to close deals 2x faster than the industry norm. We recently closed our Series A to scale this vision further. We are proud to be building in person in New York City.
Why join usRapid momentum — We’re gaining traction quickly & our valuation tools, off‑market listings, and streamlined closing processes are changing how small business deals happen at scale.
Ownership from day one — As a small, lean team, every hire carries outsized impact; from shaping product direction to building a culture of customer-first execution.
In-person energy & collaboration — Based in NYC, we foster a tight-knit, energetic team environment where voice matters and decisions move fast.
Mission with heart — We’re clearing the path for small business owners to take meaningful steps forward by providing them clarity, speed, and confidence when it matters most.
World-class investors & runway for impact — Backed by Obvious, Giant Ventures, Divergent, Trust Fund, Burst Capital, Bloomberg Beta, and others, our Series A sets a deliberate course for growth and meaningful scale.
Competitive compensation & perks — Expect market‑competitive pay, equity, fully-covered health benefit options, flexible time off, commuter perks, in-office snacks, and a true culture of low ego and high respect.
We’re looking for a lead/senior product designer who is excited to help shape the future of small business transitions. At Baton you’ll own key elements of the product experience for buyers and sellers across our platform. You’ll take the lead on design initiatives, turning complex problems and sometimes fuzzy requirements into thoughtful and intuitive experiences. You’ll be a key voice on cross-functional teams, helping define product vision, advocating for the user, and delivering well-crafted work from concept to launch.
What You'll DoBe the voice of the customer and champion solving user problems.
Shape how AI enhances core user experiences—from smarter search and listing discovery to accelerating our design and prototyping workflows
Grow to own key flows like onboarding, listing pages, and more.
Collaborate with stakeholders and engineers to define requirements and align product decisions with user needs and business goals.
Think systematically to make experiences as scalable as they are elegant and delightful.
Identify future opportunities and work as a key thought partner with your counterparts in product, engineering, and operations.
Lead through craft: Model how to balance speed, polish, and pragmatism in a fast-moving environment.
Drive impact through automation, work to move manual processes into automation through integration with the platform.
Facilitate or participate in collaborative workshops to generate and validate ideas and be open to feedback and critique.
Conduct competitive analysis and UX research to better understand our customers' needs when needed.
Advance the state of design practice: Raise the bar for craft and usability across Baton. Introduce new design methodologies, tools (including AI-powered ones), and practices that evolve how we prototype, validate, and ship at scale.
5-7+ years of product experience (or equivalent).
A portfolio that shows thoughtful, impactful design work.
Mastery of UX fundamentals, interface design, and visual design principles.
Fluency in Figma and experience in prototyping ideas quickly.
Great attention to detail and a strong eye for visual craft, such as composition, typography, and layout.
No task is below you, and you’re willing to step in to fill the gaps between teams to get the job done, whether it’s performing qualitative research, helping prepare pitch decks, or improving our marketing site.
Comfortable operating in fast-paced, ambiguous environments with cross functional collaboration to ensure both functional clarity.
Solid understanding of how to build, maintain and use design systems.
Understanding of accessibility and responsive design.
Curiosity, flexibility, and a collaborative spirit.
Mission-driven work: empowering entrepreneurs and shaping the future of small business transitions.
A collaborative, data-driven, and growth-oriented culture.
An opportunity to make a significant impact at an early stage in our journey.
Employer contribution for all healthcare options
401k plan / short-term disability
Five weeks of paid time off, generous sick leave, and six weeks of flexible Work From Anywhere days
On-demand mental health support from Spill
Laptop of your choice
Parental leave program
The opportunity to make a meaningful impact on the lives of small business owners and their communities
We believe that democratizing access to small business ownership with reliable data and tools for buying and selling businesses will reshape the economy.
At Baton, we’re building the AI-native platform that makes small business transitions transparent, fast, and fair as we support the millions of baby boomers who have poured their life into their small business.
We’re already the largest marketplace in the space with nearly 100 closed transactions & thousands of listings in front of tens of thousands of active buyers on the platform.
Top Skills
What We Do
Baton is a marketplace for small business sellers and buyers.
Baton supports any small business by getting them to a successful sale on the first trusted and transparent platform in the industry. We empower owners with the right information upfront and then match them to serious buyers who see verified company data on our platform.
Managing a small business is complicated. Even though small businesses make up more than half of the US economy, it's hard to get reliable data. How can anyone be expected to sell their small business if there’s no standard for figuring out what a small business is worth?
We built Baton to unlock small business data for everyone. Owners use our platform to instantly get a more accurate valuation using public data and their own financials.
We believe every small business owner deserves the support they need to take their next step. That journey starts with Baton.
Baton is backed by Giant Ventures, Bloomberg Beta, and a syndicate of world-class angel investors.
