Senior Producer, B2B Influencer Marketing

Collectively - part of the Brandtech Group (formerly You & Mr. Jones) -  is the global leader in influencer marketing; combining strategy, creative, and technology to deliver the most innovative influencer work. We partner with forward-thinking brands in technology, fashion, retail, gaming, entertainment, consumer goods, and more to build deeply integrated social activation strategies that drive relevance, awareness, and sales. Our work has been recognized by top publications including The Wall Street Journal, Fast Company, Digiday, AdAge, and Business INSIDER, among others. We’ve also earned Effie, Webby, Glossy, IMA Fast Company, and OMMA awards for our programs.

Collectively is known across the industry as the partner who delivers the most creative, strategic, and effective programs, with the most sophisticated analysis and paid social offerings. But most importantly, we’re known to be genuinely committed partners to our clients, many of whom have worked with us for multiple years. We aspire to continue to provide an excellent workplace for our teams while delivering the industry’s most ambitious and thoughtful influencer collaborations.

Collectively’s Production team is responsible for executing influencer campaigns from kick off to completion with creativity, ingenuity, and exceptional project management skills. The team charter is flawless execution and exceptional client service and we pride ourselves on guiding our clients and influencers through each step of a project with strategic solutions along the way.

• Do you have experience executing big influencer campaigns for B2B clients?
• Do you have relationships with key C-level influencers?
• Does your feed look like a who's who of C-Level thought leaders?

If so then this might be a great job for you. 

• Sourcing and negotiating contracts with C-Level influencers with a goal of growing our client's engagement among mid tier executives 
• Lead internal and client-facing meetings, including setting agendas, speaking to campaign progress, on-the-fly strategy & problem solving, and preparing summaries/recaps
• Develop and lead integrated strategies that align influencer marketing with PR and corporate narratives, specifically targeting Mid-Market CEOs, and CFOs

• Pitch and book executive thought leaders for industry podcasts, trade associations, specialized conferences, and executive dinners.
• Responsible for successful casting of influencers for campaigns, guided by strategic recommendations
• Contribute to cultivating long-term relationships with key influencers on behalf of clients 
• Stay on the pulse of culture and industry trends – keeping up and interacting with relevant media and influencers on a regular basis
• Translate complex technical innovations and B2B product benefits into authoritative, edutaining storytelling that positions clients as strategic growth partners.
• Act as the primary point of contact for high-profile Business Opinion Leaders, specifically targeting Mid-Market CEOs, CFOs, and Key Stakeholders.
• Manage the research, recruitment, and presentation of influencer talent for paid and earned campaigns, providing strong rationale for potential candidates

• Independently or with co-Producers, lead program execution of complex, multi-phase campaigns for B2B clients
• Develop and manage program timelines and budgets, ensuring programs are delivered on time, on budget, and with key KPIs met
• Provide ongoing budget management and maintenance to ensure fidelity and accuracy, and on-time creator payments.
• Ensure cross-functional contributions are aligned with overall program goals and Production strategy, communicate directly with leaders on cross-functional teams performance to make adjustments as-needed
• Create exceptional key production deliverables for complex or nuanced projects, including campaign briefs, activation strategies, production schedules and timelines, key client communications, influencer lists, and weekly reports
• Together with Collectively’s Business Affairs team, ensure that agreements for influencers are accurate, align with program goals, and are executed in a timely fashion
• On an as-needed basis, travel to attend and manage influencer presence at events and/or shoots

• A solid grasp of public relations tools, including research, executive visibility planning, and developing media relationships.
• 4-6 years of relevant experience in influencer marketing, social media, or PR, with at least 3 years of experience focusing on B2B campaigns, activating thought leaders for technology or fintech brands.
• Experience identifying and vetting niche authorities, speakers, and subject-matter experts based on industry credibility rather than just follower count.
• Exceptional verbal and written communication skills, with the ability to lead high-level client presentations and executive reporting.
• Exceptional organizational, project management and time management skills and an ability to manage multiple deadlines at onceAn ability and willingness to deeply understand the needs, motivations and aspirations of our clients and influencers and translate that understanding into impactful content
• Ability to work across 5+ strategic client projects at a time. A positive, enthusiastic approach to work and collaboration
• An entrepreneurial spirit, ready to roll up your sleeves and dig into the complexities of any business or strategy challenge
• Strong attention to detail and excellent follow-through

The pay range for this position is $98,000 to $110,000. Collectively takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, and other business and organizational needs.