At Snowflake, we are powering the era of the agentic enterprise. To usher in this new era, we seek AI-native thinkers across every function who are energized by the opportunity to reinvent how they work. You don’t just use tools; you possess an innate curiosity, treating AI as a high-trust collaborator that is core to how you solve problems and accelerate your impact. We look for low-ego individuals who thrive in dynamic and fast-moving environments and move with an experimental mindset — who rapidly test emerging capabilities to discover simpler, more powerful ways to deliver results. At Snowflake, your role isn't just to execute a function, but to help redefine the future of how work gets done.
Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level.
We are seeking a Senior Principal of Public Sector Marketing to serve as the strategic marketing counterpart to Snowflake’s Head of Public Sector Sales. This is a senior leadership role responsible for defining and driving the end-to-end public sector marketing strategy across federal and SLED, spanning growth, field marketing, content, partner marketing, and product marketing.
This role is ideal for a seasoned marketing leader who combines broad, generalist marketing expertise with deep, firsthand experience in the public sector ecosystem — including procurement models, partner dynamics, and mission-driven buyers.
What you’ll doOwn the holistic public sector marketing strategy and ensure tight alignment with sales, partners, and product teams to drive awareness, pipeline, and long-term growth.
Serve as the senior marketing leader and direct counterpart to the Head of Public Sector Sales, jointly shaping go-to-market strategy and priorities across federal and SLED.
Define and own the comprehensive public sector marketing strategy, integrating growth, field, content, partner, and product marketing into a cohesive plan.
Create opportunities for thought leadership and executive influence across federal and SLED
Drive execution through a matrixed team of functional marketing leaders, providing strategic direction, prioritization, and alignment rather than direct people management.
Own and manage public sector marketing budget allocation across functions and programs.
Make data-driven investment decisions to balance awareness, demand generation, partner-led growth, and long-term category leadership.
Continuously inspect performance, optimize spend, and adjust strategy based on results and changing market dynamics.
Establish clear KPIs across awareness, pipeline, growth, and engagement.
Communicate progress, insights, and recommendations to senior marketing and public sector leadership.
15+ years of marketing experience, within the Public Sector.
Proven experience as a senior marketing leader operating at the intersection of strategy, execution, and cross-functional influence.
Deep understanding of the public sector landscape, including buying cycles, procurement, compliance considerations, partner ecosystems, and mission-driven decision-making.
Generalist marketing background, with working knowledge of Growth, Product marketing, Field Marketing, Account Based Marketing Content, and Partner Marketing.
Strong analytical mindset with experience managing budgets, measuring impact, and optimizing programs.
Exceptional communication skills, with the ability to engage credibly with senior sales leaders, executives, and external stakeholders.
Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential.
Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.
How do you want to make your impact?
For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com
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What We Do
Snowflake powers the end-to-end data lifecycle – from ingesting and processing data to analyzing and modeling it, to building and sharing data and AI applications – helping engineers, analysts, and leaders innovate faster and achieve more with their data. We're on a mission to empower every enterprise to achieve its full potential through data and AI.
Why Work With Us
Snowflake is where data does more, and so do you. More innovating, more growing, and more collaborating. Here, you’ll find the sweet spot between building big and moving fast, in technology and your career.
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