Senior Principal Product Designer - Design systems

Job Title: Senior Principal Product Designer – Design Systems

Location: London (near Waterloo) – Hybrid (3 days in office)

Please attach portfolio link to your CV

About Gen:

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage. If this sounds like you, we’d love you to be part of Gen.

How we work

Our hybrid work model (3 days in the London office) gives us the face-to-face time to collaborate, make quick decisions, and build strong relationships, while still offering flexibility to focus and do your best work.

About the Role:

We’re building AI-powered design systems that enable our teams to move faster, design smarter, and deliver consistent, accessible experiences at scale.

As Senior Principal Product Designer – Design Systems, you will shape how design and technology come together across Gen. You will build and evolve the foundations that enable product designers, engineers, and content designers to work with clarity, speed, and creativity.

This is a hands-on role focused on creating and refining design system components and interaction patterns across our products. You will craft high-quality UI components, ensure implementation readiness through close partnership with engineering, and help define how AI enhances design workflows through automation and adaptive tools.

Key Responsibilities:

• Define, design, and maintain core design system components, patterns, and guidelines

• Ensure consistency and scalability across Gen’s ecosystem

• Craft high-quality UI components and refined interaction patterns

• Partner closely with engineering to support real-world implementation

• Explore how generative AI can support component generation, token management, design QA, and accessibility checks

• Create tools and documentation that improve the designer experience

• Drive adoption of the design system across teams

• Collaborate with product design, engineering, brand, and research to align on standards and accessibility

• Prototype and test AI-powered capabilities that streamline workflows while maintaining quality.

About You:

Experience:

• Proven experience building or evolving large-scale design systems for digital products

• Strong portfolio demonstrating exceptional visual interface design

• Experience scaling visual and motion design concepts across applications and platforms

• Experience working within complex product ecosystems

Skills:

• Expertise in design tokens, component libraries, and documentation platforms (Figma, Storybook, Zeroheight, Supernova or similar)

• Practical understanding of how AI tools can enhance design and collaboration

• Strong communication and facilitation skills across design, engineering, and product

• Empathy for the designer experience and ability to improve it through systems thinking

• Experience in cybersecurity, fintech, or similarly complex ecosystems is helpful but not required.

Personal Attributes:

• Detail oriented with strong systems thinking

• Hands-on and craft focused

• Collaborative and comfortable working cross-functionally

• Curious about practical AI application in design workflows

Benefits

• Annual bonus scheme

• Pension and health insurance

• Unlimited PTO (paid time off) and flexible working hours

• Opportunity to join a major global tech company listed on the S&P 500

• Tuition reimbursement for job-related courses

• Learning & Development plan

• Sustainable home improvement annual bonus

• Gym reimbursement

What’s next:

Ready to contribute to the systems that power digital freedom for millions?

Your CV and portfolio will be reviewed together by the recruiter and hiring manager to assess the scope of your experience, the impact you’ve delivered, and how your background aligns with the role. If shortlisted, you will be invited to an initial conversation to discuss your experience and talk through the interview process.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.