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ZoomInfo is hiring a Senior Principal, Demand Generation to own the demand strategy for our existing business, selling to sales, operations and marketing leaders. The approach is value driven rather than lead gen: multi-channel integrated campaigns built on what these buyers actually care about, not volume plays behind a form. It requires cross functional collaboration, pulling Sales, RevOps, content, product marketing and website behind one plan. When the business commits to a growth target, this is the person who turns it into a demand plan the whole R&G team can run behind.
What You'll Do
- Own the demand generation plan and the pipeline number for existing business. Set the strategy against our sales, operations and marketing personas, and carry the qualified pipeline and revenue targets that come with it. Lead volume is not the measure.
- Set the account strategy with R&G, finance and RevOps. Agree the priority accounts, the buying groups and the segmentation, then build and execute a plan against this.
- Direct demand creation across paid media, events, content and partnerships. Own the messaging and keep it consistent wherever it shows up.
- Own the investment case. Recommend where the demand budget goes, defend it with numbers, and move it when performance says to.
- Build and execute ABM across our strategic accounts, working directly with the AM team to help them expand and accelerate pipeline here
- Execute campaigns within the customer base to help drive adoption of new product features and launches.
What You Bring (Required Qualifications)
- 6+ years in B2B demand generation or integrated campaigns, ideally within SaaS, at senior individual contributor or leadership level.
- Direct accountability for a qualified pipeline or revenue number.
- Experience running targeted account strategies and engaging buying groups through complex buying processes.
- Experience marketing to sales and marketing leaders, and running demand in more than one market.
- Strong command of pipeline metrics and attribution. Fluent in [Salesforce], [HubSpot or Marketo], LinkedIn Ads, and a tool such as Dreamdata.
- A commercial mindset. You understand how demand creation converts into pipeline and revenue, and you manage to that.
- AI curious. You're already testing how AI can sharpen audience building, content and campaign execution, and are keen to push it further.
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Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive.
In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here.
About us:
ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.
ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information.
ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here.
ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.
For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.
Skills Required
- 6+ years of experience in B2B demand generation or integrated campaigns, ideally in SaaS, at a senior individual contributor or leadership level
- Direct accountability for a qualified pipeline or revenue target
- Experience running targeted account strategies and engaging buying groups through complex buying processes
- Experience marketing to sales and marketing leaders and running demand generation in multiple markets
- Strong command of pipeline metrics and attribution
- Fluency in Salesforce, HubSpot or Marketo, LinkedIn Ads, and a tool such as Dreamdata
- Commercial mindset with understanding of how demand creation converts into pipeline and revenue
- Interest or experience testing AI for audience building, content, and campaign execution
ZoomInfo Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ZoomInfo and has not been reviewed or approved by ZoomInfo.
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Healthcare Strength — Benefits include comprehensive medical, dental, and vision coverage, plus mental health, transgender healthcare, wellness programs, gym reimbursement, and notable fertility assistance. Healthcare options are often described as competitive and a prominent strength of the total rewards.
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Parental & Family Support — Programs include generous parental leave, childcare assistance, Care.com access, and substantial adoption and surrogacy support. Family-forming benefits and leave policies indicate robust support for different life stages.
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Leave & Time Off Breadth — Salaried employees receive unlimited time off alongside paid holidays, flexible time off, wellness days, and bereavement leave. Unlimited PTO is described as genuinely usable in some roles and a meaningful component of the package.
ZoomInfo Insights
What We Do
ZoomInfo is the go-to-market (GTM) platform for businesses development and revenue growth. Powered by real-time data and insights, our unified engagement platform helps sales and marketing teams find, acquire, and grow customers.
Why Work With Us
ZoomInfo is where the world’s brightest minds in Data and Go-To-Market come together to do their best work. We’re a founder-led organization that recognizes your success with 2x the career mobility of our SaaS peers. Being action-oriented, resourceful, and resilient will not only help you fit in, it will help you thrive.
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