Product PR Lead

Reposted 20 Hours Ago
Be an Early Applicant
Hiring Remotely in Rigio, GRC
Remote or Hybrid
Senior level
Blockchain • Fintech • Payments • Cryptocurrency
The Role
Develop and implement PR strategies, enhance company visibility, engage with influencers, manage media coverage, and collaborate across teams while maintaining relationships with media and industry experts.
Summary Generated by Built In

Coinspaid Solutions is a fintech company building blockchain payment infrastructure for the global economy.

We design, implement, and scale payment systems that connect digital assets with real-world financial operations. Our solutions help businesses and financial institutions operate efficiently in the evolving digital asset landscape.

For over 11 years, we’ve been developing products that bring crypto payments closer to mainstream adoption. Today, our team includes 350+ professionals working remotely across multiple countries.

We combine the pace of fintech with a long-term approach to building products, teams, and careers. As a remote-first company, we give people flexibility in how they work while maintaining strong collaboration and shared ownership across teams.

🏆 In 2026, Coinspaid was recognized as Best Corporate Culture in the Blockchain Industry in Europe, reflecting our focus on ownership, trust, and collaboration.

 

We’re looking for a senior PR and communications professional who combines strong media expertise with a solid understanding of brand, product positioning, and go-to-market across financial industries.
You can turn complex blockchain payment infrastructure into clear, relevant narratives and identify opportunities to build awareness, credibility, and engagement across fintech, payments, blockchain, and traditional financial services.
You think beyond traditional PR connecting media, thought leadership, partnerships, communities, and content to broader brand and business growth opportunities.

Responsibilities:

  • Develop and execute PR and communications strategies aligned with Coinspaid Solutions’ business goals, positioning, and go-to-market priorities.
  • Build Coinspaid Solutions’ visibility and reputation as a trusted blockchain payments infrastructure provider across the EU and US.
  • Translate complex product and technology topics into compelling narratives for business, fintech, payments, technology, and traditional financial sector audiences.
  • Build strong relationships with relevant media, industry experts, B2B influencers, and communities, securing meaningful coverage around company news, products, partnerships, research, and key industry topics.
  • Identify news, thought leadership, brand, and go-to-market opportunities that strengthen product visibility, market positioning, and support business growth.
  • Work with executives on messaging, contributed content, public statements, interviews, conferences, podcasts, panels, and other public appearances.
  • Build awareness and understanding of blockchain payment infrastructure among traditional financial sector audiences by identifying relevant conversations, emerging use cases, and opportunities for adoption.
  • Support strategic partnerships through joint communications, co-marketing, content, events, and other initiatives that expand reach across relevant industry ecosystems.
  • Collaborate closely with Marketing, Product, Sales, and Business Development teams on coordinated communications and go-to-market activities.
  • Manage reputational risks and sensitive communications, and track PR performance across media coverage, share of voice, message delivery, engagement, and other relevant metrics.

Requirements:

  • 6+ years of experience in PR, corporate communications, technology communications, or related B2B roles.
  • Experience in fintech, payments, blockchain infrastructure, big tech, enterprise technology, or another complex B2B technology sector.
  • Native-level English with exceptional writing, editing, and verbal communication skills.
  • Strong understanding of PR, brand positioning, product marketing, and go-to-market principles.
  • Strong understanding of the fintech and payments ecosystem; blockchain payments or digital asset infrastructure experience is a plus.
  • Proven ability to translate complex technology into clear and compelling narratives for business audiences.
  • Strong relationships with business, technology, fintech, and payments media across the EU and US, with a track record of securing meaningful coverage.
  • Experience working with senior executives and developing thought leadership.
  • Strong news judgment and the ability to identify relevant media, industry, partnership, and community opportunities.
  • Ability to work cross-functionally and manage multiple priorities in a fast-paced, actively scaling environment, adapting quickly and operating effectively across teams and time zones.

Why should you choose Coinspaid?

You’ll be joining a company that is actively shaping its space – with enough scale to matter and enough room to make an impact.

At Coinspaid, people are expected to think, contribute, and take ownership – and are supported in doing so.

We focus on flexibility, wellbeing, and long-term growth – without overcomplicating how benefits work.

Flexible Benefits

  • Benefit Bar – up to €230/month
    A flexible monthly budget you can use for what matters most to you – from sports and mental health to coworking, home office, or medical-related expenses.

Work & Flexibility

  • Fully remote work from almost anywhere

  • Optional offices and relocation support

  • Flexible, async-friendly environment

Growth & Learning

  • Budget for courses, certifications, and professional development

  • Language learning support

  • Cross-team learning and knowledge sharing

Wellbeing & Support

  • Medical insurance or reimbursement depending on location

  • Access to mental health support

  • Financial support for important life events

Extras

  • Merch shop with rewards system

  • Team offsites and company events


Sounds good? Well then, we can’t wait to see your resume!
To learn more please visit: https://coinspaid.com/about-us/ & https://coinspaid.com/careers/

Skills Required

  • Proven experience 6+ years in PR and Communications
  • Proven knowledge and experience in fintech, crypto or payments industries
  • Exceptional written and verbal communication skills
  • Strong relationships with both local and national business and industry media outlets across EU and US markets
  • Solid experience with social media and content marketing
  • Experience in measuring PR activities
  • Previous success in executing effective PR campaigns in B2B sector
  • Ability to manage multiple projects simultaneously and meet tight deadlines
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The Company
HQ: Tallinn
221 Employees
Year Founded: 2014

What We Do

CoinsPaid is a fintech company building blockchain payment infrastructure and a crypto-financial ecosystem. They offer payment processing solutions, business wallets, and exchanges, connecting digital assets with real-world financial operations.

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