SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSIONAct as the primary PR liaison for the global Sportstyle team, connecting global, regional and local stakeholders and driving alignment on PR priorities and best practices
Develop and execute global PR plans for key product launches, campaigns, fashion and streetwear collaborations
Manage global PR agency partners, ensuring clear briefs, strong execution and timely delivery
Lead day-to-day project management with paid media partners and strategic media partnerships
Represent PUMA PR at global press events, activations and key industry moments, building strong relationships with media and cultural stakeholders
Support the Global PR Lead Sportstyle in planning and executing global PR and media activations, including launch events, and in developing the seasonal PR calendar
Create global media monitoring and reporting, translating coverage into clear insights and learnings.
4–6 years of PR experience in fashion, lifestyle, streetwear or a related cultural category, agency or brand side
Proven experience developing and executing seasonal PR plans
Strong project management skills, with the ability to manage multiple workstreams, stakeholders and timelines in a fast-paced, global environment
Strong understanding of the fashion, streetwear and cultural media landscape, with an established media network
Excellent communication and collaboration skills, with a proactive, hands-on approach and strong sense of ownership
Fluent in English, written and spoken.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
Skills Required
- 4-6 years of public relations experience in fashion, lifestyle, streetwear, or a related cultural category, on the agency or brand side
- Experience developing and executing seasonal public relations plans
- Strong project management skills, including managing multiple workstreams, stakeholders, and timelines
- Strong understanding of the fashion, streetwear, and cultural media landscape
- Established media network
- Excellent communication and collaboration skills
- Proactive, hands-on approach and strong sense of ownership
- Fluent written and spoken English
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
