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Match Group is the global dating app leader creating meaningful connections for people around the world.
The Role
The Senior PR Manager for LATAM will lead PR strategies, localize story development, drive media outreach, and manage agency relations to establish Hinge in Mexico and Brazil, while maintaining strong media connections and adapting narratives for local audiences.
Summary Generated by Built In
Hinge is the dating app designed to be deleted
In today's digital world, finding genuine relationships is tougher than ever. At Hinge, we’re on a mission to inspire intimate connection to create a less lonely world. We’re obsessed with understanding our users’ behaviors to help them find love, and our success is defined by one simple metric– setting up great dates. With millions of users across the globe, we’ve become the most trusted way to find a relationship, for all.
About the Role
As the Senior PR Manager for LATAM, you’ll lead external storytelling efforts across Mexico and Brazil as we expand into the region for the first time. You’ll work closely with agency partners and internal teams to craft culturally relevant, earned media stories that position Hinge as the most trusted app for intentional dating. From launch through long-term market growth, you’ll drive coverage that connects with Gen Z, millennial women, and LGBTQIA+ communities. This is an exciting opportunity for a strategic communicator with regional expertise and strong media instincts to help introduce — and grow — a mission-driven brand.
This position is open exclusively to Brazilian citizens or permanent residents in Brazil who are legally authorized to work without the need for visa sponsorship, now or in the future.
Responsibilities
- Lead Regional Comms Plans: Execute PR strategies to support Hinge’s launch and ongoing presence in Mexico and Brazil, aligned with global positioning and local cultural relevance.
- Localize Story Development: Shape and adapt earned media narratives that reflect the dating culture, values, and voices of Hinge’s target audience in LATAM.
- Collaborate Cross-Functionally: Partner with global marketing, comms, research, product, and trust & safety teams, as well as LATAM agency partners, to support campaigns and storytelling moments.
- Drive Media Outreach: Build and maintain strong relationships with key editors, writers, and outlets across Mexico and Brazil; secure earned media coverage across lifestyle, consumer tech, and business press.
- Support Executive Comms: Prepare briefing materials, talking points, and regional messaging for spokespeople and subject matter experts participating in LATAM media engagements.
- Monitor and Elevate Trends: Keep a pulse on cultural and media trends, competitive landscape, and relevant local narratives to inform PR strategy and uncover timely story angles.
- Write for Regional Impact: Draft and localize press releases, pitches, media FAQs, and other PR materials in Spanish and Portuguese that reflect Hinge’s voice and mission.
- Manage Inbound Media: Field, assess, and respond to LATAM press inquiries, coordinating with internal teams to ensure timely and thoughtful responses.
- Coordinate Agency Workflow: Oversee LATAM agency activities, ensuring delivery of regular coverage tracking, biweekly updates, and monthly reporting that identifies results and opportunities.
- Champion Local Expertise: Share ongoing insights into the LATAM dating culture, regulatory environment, and safety conversations to help Hinge build brand trust and user connection across the region.
What We’re Looking For
- 5+ Years Experience: In-house or agency experience in public relations, communications, or journalism, with a strong track record in consumer-facing storytelling. Experience working in or across Mexico and/or Brazil is required.
- Culturally Fluent: Deep understanding of the cultural nuances, media environments, and dating norms in LATAM, especially among Gen Z, millennial women, and LGBTQIA+ communities.
- Strong Editorial Instincts: You can spot a compelling story, shape it for press, and craft narratives that resonate across borders.
- Media Relations Expertise: Demonstrated success securing earned coverage in Mexico and/or Brazil across lifestyle, tech, business, and culture-focused media.
- Exceptional Writing Skills: Clear, concise, and adaptable writing in Spanish and Portuguese, with the ability to localize Hinge’s tone and message for different audiences.
- Digitally & Socially Aware: Actively engaged with internet culture, emerging platforms (like podcasts and digital-first outlets), and the evolving ways people connect and consume information.
- Cross-Functional Communicator: Collaborative, responsive, and comfortable partnering with global and local teams, agency partners, and subject matter experts.
- Self-Starter: Proactive, dependable, and confident in owning regional workstreams, making sound judgments, and moving projects forward independently.
- Data-Informed Storytelling: Curious about trends, research, and behavioral insights and able to translate them into thoughtful, timely media angles, including how to elevate safety, inclusivity, and trust as part of Hinge’s brand story in LATAM.
- Highly Organized: Able to manage multiple deadlines, track deliverables, and bring structure to fast-moving communications moments.
- Mission-Aligned: Energized by Hinge’s purpose to build a less lonely world and eager to help tell stories that champion connection, empathy, and trust.
- Fluency in English AND Spanish OR Portuguese.
As a member of our team, you’ll enjoy:
- Every month, you'll get a Beevale card to spend on groceries, restaurants, and more to be fully paid by us
- Enjoy top-tier private medical and dental coverage for you and your family, with no cost to you
- Get a stipend each month to support your home office, plus access to Gympass, Udemy courses, and English classes
- Earn a referral bonus with each successful hire
At Hinge, our core values are…
Authenticity: We share, never hide, our words, actions and intentions.
Courage: We embrace lofty goals and tough challenges.
Empathy: We deeply consider the perspective of others.
Diversity inspires innovation
Hinge is an equal-opportunity employer. We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe success is created by a diverse workforce of individuals with different ideas, strengths, interests, and cultural backgrounds.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.
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The Company
What We Do
Match Group is home to some of the world’s most popular dating and social discovery apps, including Tinder, Hinge, Match, and more. Match Group’s mission is to spark meaningful connections for every single person worldwide. Our diverse portfolio of apps enables connections across a diverse range of ages, genders, backgrounds, and dating goals. Our services are available in over 40 languages to users all over the world.
Why Work With Us
Match Group is united by a mission to help people find meaningful connections and fight loneliness. We’re not just building products. We’re creating friendships, marriages, and families around the world. Our culture is fueled by purpose, creativity, and a passion for what we can build together.
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