Senior PR Executive

Job Description:

Key responsibilities:

• Works closely with managers and team leadership to help plan and execute external communications programmes
• Assists in developing and executing comprehensive public relations and communications programmes to strategicially position the organisation in the marketplace
• Helps manage external PR agency resources
• Develops and maintains media and publication target list
• Monitors media coverage
• Writes press releases, news stories, articles, case studies and product pieces
• Responds to enquiries from journalists, arranges interviews and editorial meetings

Requirements:

• Minimum 2 year of experience in Public Relations, communications, or related fields.
• Strong writing and editing skills in both Vietnamese and English, with the ability to craft compelling PR content (e.g. press releases, articles, and media pitches).
• Proven experience working with media outlets, journalists, or publishers.
• Solid understanding of the media landscape and PR best practices.
• Excellent organizational and time management skills, with the ability to manage multiple projects under tight deadlines.
• Detail-oriented, proactive, and able to work independently as well as part of a team
• Strong communication and interpersonal skills.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint); familiarity with media monitoring or PR tools is a plus.

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