The Role
Lead DACH PR and corporate communications: develop integrated B2C and corporate media strategies, craft corporate and sustainability narratives, run product and lifestyle PR, manage LinkedIn and C-level thought leadership, handle crisis communications, build media and influencer networks, steer external agencies, and align internal stakeholders to ensure consistent public messaging.
Summary Generated by Built In
Your tasks
Are you passionate about building brands and telling stories that resonate? Join our DACH Team in Berlin as a _Senior PR & Corporate Communications Manager (m/f/d)_ and shape our integrated communications strategy across lifestyle and corporate media. You’ll drive compelling narratives around our business, sustainability, and growth, lead impactful product PR, and position our brand in the conversations that matter. Your responsibilities will be:
* Integrated Media Strategy: Develop and execute a 360-degree PR strategy that spans B2C lifestyle media (Food, Health, Lifestyle) and Corporate/Business media (Tech, Retail, Finance).
* Corporate Storytelling: Craft narratives around our business model, sustainability efforts, and international expansion to position KoRo as a leader in the D2C and retail space.
* Lifestyle & Product PR: Lead the charge on product launches and seasonal campaigns, securing high-impact placements in consumer outlets and managing our relationship with key media stakeholders.
* LinkedIn & Thought Leadership: Own the KoRo LinkedIn presence. You will manage the brand's corporate profile and act as a strategic advisor to our founders/C-level, ghostwriting thought-leadership content that actually gets people talking (and sharing).
* Crisis & Reputation Management: Act as the first point of contact for media inquiries. You know how to stay cool, transparent, and proactive when the heat is on.
* Network Building: Maintain and expand a robust network of journalists, influencers, and industry experts across the DACH region and our key international markets.
* Agency Steering & Management: You are the lead contact for our external PR agencies (Lifestyle/Consumer and Corporate/Business). You brief them, challenge their strategies, and ensure they deliver high-quality results that align with KoRo’s unique tone of voice.
* Internal Stakeholder Alignment: You act as a strategic partner to our Management, Product Management, Sustainability, and Marketing teams. You translate internal milestones into compelling public stories and ensure all departments are "on message."
Your profile
* You bring 5+ years of experience in PR, corporate communications, or brand communications, ideally within a fast-paced, high-growth environment
* Strong, well-established network across German (and ideally European) media, spanning both lifestyle and business outlets
* Proven track record in shaping and executing both B2C storytelling and corporate/financial narratives
* Exceptional writing and storytelling skills in both German and English
* Experience managing or significantly contributing to LinkedIn and/or corporate social media strategies
* Strategic thinker with a hands-on, execution-driven mindset
* Confident communicator with experience working closely with senior stakeholders and leadership teams
* You live in Berlin or the surrounding area, or are willing to relocate
What you can expect from us
* Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
* Extensive onboardings which will prepare you for your various and challenging tasks.
* Flexible working hours and home office options to ensure a good work-life balance.
* A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.
* Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX.
* Optimal performance thanks to a modern MacBook.
* Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.
* 20 % discount in our KoRo online store.
* Regular team events and joint activities as well as legendary company parties.
Sounds good?
Then apply with your application documents (CV and letter of motivation) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!
Are you passionate about building brands and telling stories that resonate? Join our DACH Team in Berlin as a _Senior PR & Corporate Communications Manager (m/f/d)_ and shape our integrated communications strategy across lifestyle and corporate media. You’ll drive compelling narratives around our business, sustainability, and growth, lead impactful product PR, and position our brand in the conversations that matter. Your responsibilities will be:
* Integrated Media Strategy: Develop and execute a 360-degree PR strategy that spans B2C lifestyle media (Food, Health, Lifestyle) and Corporate/Business media (Tech, Retail, Finance).
* Corporate Storytelling: Craft narratives around our business model, sustainability efforts, and international expansion to position KoRo as a leader in the D2C and retail space.
* Lifestyle & Product PR: Lead the charge on product launches and seasonal campaigns, securing high-impact placements in consumer outlets and managing our relationship with key media stakeholders.
* LinkedIn & Thought Leadership: Own the KoRo LinkedIn presence. You will manage the brand's corporate profile and act as a strategic advisor to our founders/C-level, ghostwriting thought-leadership content that actually gets people talking (and sharing).
* Crisis & Reputation Management: Act as the first point of contact for media inquiries. You know how to stay cool, transparent, and proactive when the heat is on.
* Network Building: Maintain and expand a robust network of journalists, influencers, and industry experts across the DACH region and our key international markets.
* Agency Steering & Management: You are the lead contact for our external PR agencies (Lifestyle/Consumer and Corporate/Business). You brief them, challenge their strategies, and ensure they deliver high-quality results that align with KoRo’s unique tone of voice.
* Internal Stakeholder Alignment: You act as a strategic partner to our Management, Product Management, Sustainability, and Marketing teams. You translate internal milestones into compelling public stories and ensure all departments are "on message."
Your profile
* You bring 5+ years of experience in PR, corporate communications, or brand communications, ideally within a fast-paced, high-growth environment
* Strong, well-established network across German (and ideally European) media, spanning both lifestyle and business outlets
* Proven track record in shaping and executing both B2C storytelling and corporate/financial narratives
* Exceptional writing and storytelling skills in both German and English
* Experience managing or significantly contributing to LinkedIn and/or corporate social media strategies
* Strategic thinker with a hands-on, execution-driven mindset
* Confident communicator with experience working closely with senior stakeholders and leadership teams
* You live in Berlin or the surrounding area, or are willing to relocate
What you can expect from us
* Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
* Extensive onboardings which will prepare you for your various and challenging tasks.
* Flexible working hours and home office options to ensure a good work-life balance.
* A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.
* Find your way (back) to the gym thanks to fitness cooperations with Urban Sports Club or FitX.
* Optimal performance thanks to a modern MacBook.
* Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.
* 20 % discount in our KoRo online store.
* Regular team events and joint activities as well as legendary company parties.
Sounds good?
Then apply with your application documents (CV and letter of motivation) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!
Skills Required
- 5+ years of experience in PR, corporate communications, or brand communications
- Well-established network across German media (DACH); European network preferred
- Proven track record in B2C storytelling and corporate/financial narratives
- Exceptional writing and storytelling skills in German and English
- Experience managing or significantly contributing to LinkedIn and corporate social media strategies
- Crisis and reputation management experience; first point of contact for media inquiries
- Experience working closely with senior stakeholders and leadership teams
- Strategic thinker with a hands-on, execution-driven mindset
- Live in Berlin / surrounding area or willingness to relocate
- Experience in fast-paced, high-growth environments (ideal)
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The Company
What We Do
KoRo is a Germany-based food and beverage company that aims to redefine industry norms by providing a wide range of high-quality, innovative products, including superfoods, dried fruits, and clean-label snacks. By bypassing traditional trade levels and utilizing bulk packaging, the company ensures transparency and fair pricing while delivering sustainable and nutritious food solutions to customers across Europe.
