Your Responsibilities
- Campaign Strategy & Setup:
- Build, structure, and refine PPC campaigns across Google Ads, LinkedIn, Meta, and Twitter/X.
- Design clean account architectures with intentional segmentation.
- Create campaigns that reflect brand voice, ICP specifics, and funnel needs — not generic AI-generated defaults.
- Daily Optimization & Analysis:
- Review negative keywords daily and maintain impeccable keyword hygiene.
- Analyze performance and act on insights quickly: pausing, reallocating, adjusting bids, testing new ideas.
- Run A/B tests on creative, copy, audiences, and landing pages.
- Maintain consistency across platforms and ensure unified messaging.
- Reporting & Decision-Making:
- Prepare weekly performance reports with insights, not just data dumps.
- Tie performance trends to business outcomes (pipeline, CAC, quality of leads).
- Recommend next steps — with the “why” — and challenge assumptions when needed.
- Cross-Functional Collaboration:
- Work with Growth, Content, and Design teams to align messaging, creative, and experiments.
- Participate in performance reviews and strategy discussions.
- Help build documentation, playbooks, and scalable PPC processes.
What Makes You a Great Fit
- 3+ years experience managing PPC campaigns across Google, Meta, LinkedIn, and Twitter/X.
- Deep understanding of keyword strategy, bidding behavior, funnels, and intent mapping.
- Strong preference for manual control — especially disabling auto-optimization when it conflicts with brand or funnel strategy.
- You love optimization.
- You enjoy: Checking performance metrics; Fine-tuning targeting; Expanding/cleaning negative keyword lists; Testing hypotheses; Finding marginal gains
- Strong analytical skills — you know how to interpret data beyond “CTR went up”.
- Excellent English communication skills.
- Comfortable in a growth-oriented environment with fast iteration and experimentation.
Top Skills
What We Do
Cloudinary’s mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With more than 50 billion assets under management and 7,500 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to upload, store, transform, manage, and deliver images and videos online. As a result, leading brands like Atlassian, Bleacher Report, Grubhub, Hinge, NBC, Mediavine, Peloton, Petco and Under Armour are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction, and increased engagement and conversions. For more information, visit www.cloudinary.com.
