At Forrester, we’re trusted to work on trailblazing, mission critical problems that business and technology leaders face today. That’s why we’re always looking to empower talented individuals to perform at their best every single day. We’re proud of our community of smart people and vibrant voices who come together to do what’s right by our clients and each other. Our success is driven by curiosity, courage and customer obsession. The confidence and drive to be bold at work. Join us and build an extraordinary future.
About This Role:
Forrester seeks a Senior Portfolio Marketing Manager to lead our go-to-market strategy and planning for target audiences, driving growth for all relevant offerings that meet buyers’ needs.
The ideal Senior Portfolio Marketing Manager exhibits a deep understanding of markets, buyers, and buying groups. This role must work cross-functionally to align product management, sales enablement, research, marketing, and customer success functions. This position must have an expert understanding of buyer needs and often acts as a subject matter expert (SME) to transfer knowledge about markets, buyers, and products across marketing and sales functions.
Job Description:
Market and audience insights gathering:
- Conduct market and customer research to synthesize data and insights about target personas, buying group members, buyer needs, and the purchasing decision process.
- Define the market opportunity and requirements for a product or set of products; identify audience segments with the highest propensity to buy.
- Recommend enhancements/changes to Forrester’s offerings or go-to-market strategy based on market and customer research.
Positioning, messaging, and launches:
- Create and maintain competitive product positioning, messaging, and go-to-market strategies that resonate with the buying audience.
- Lead product naming and messaging exercises.
- Initiate and orchestrate launch plans related to the commercial release of a product, enhancement, or new intellectual property for Forrester.
- Identify targeted business goals and communicate the results of related sales and marketing efforts.
Persona and buyer knowledge:
- Create buyer personas, identify buying group patterns, and map buyer journeys using a defined process.
- Provide market and buyer insights to support strategic reputation and long-term demand campaigns and content.
- Collaborate on win/loss interviews and perform ongoing analysis to understand customer product adoption and provide feedback to the organization.
- Contribute to cross-functional teams that include research, product, marketing, sales, consulting, and events team members.
Storytelling, sales, and customer success enablement and support:
- Collaborate with sales enablement and/or product managers to identify sales and customer success enablement needs and create internal and market-facing content.
- Develop customer references, testimonials, and case studies for external and internal use in collaboration with customer marketing and content teams.
- Drive product retention and upsell/cross-sell strategies.
- Create high-impact assets and manage them in the global sales content management system.
- Help design experiences that highlight audience-relevant offerings at Forrester events.
- Reinforce a consistent approach to portfolio marketing at Forrester, leveraging Forrester best practices and frameworks.
Job Requirements:
- Minimum of five to10 years’ experience in portfolio or product marketing, or similar role with transferable skills.
- A proven writer and clear communicator with demonstrated capabilities to distill complex concepts into simple but powerful visuals and stories.
- Domain understanding of the marketing, sales, product, digital, and technology functions to which Forrester sells, with the ability to contextualize Forrester’s intellectual property.
- Comfort in marketing tangible and intangible products.
- High clock speed and ability to work independently without constant oversight or a support team.
- Familiarity with Forrester’s portfolio marketing tools and frameworks a plus.
- Demonstrated project management and collaboration skills across functional groups.
- Excellent Microsoft Office skills and advanced proficiency in PowerPoint and Excel.
We’re a network of knowledge and experience leading to richer, fuller careers. Here, we’re always learning. Whether you want to hone your strengths or discover new ones, Forrester is the place to go for it. It’s a place where everyone is given the tools, support, and runway they need to go far. We’ll be right there beside you, every step of the way.
Let’s be bold, together.
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FLSA Status:
Exempt
Here at Forrester, we welcome people from all backgrounds and perspectives. Our aim is for all candidates to be able to fully participate in Forrester’s recruitment process. If you would like to discuss a reasonable accommodation, please reach out to [email protected].
Forrester Research, Inc. is an Equal Opportunity/Affirmative Action Employer that is committed to equal employment opportunity for all qualified individuals without regard to race, color, religion, national origin, ancestry, sex, age, disability, sexual orientation, gender identity and expression, marital status, genetic information, military service, veteran status, or any other status protected by applicable law. Minorities, Women, Individuals with Disabilities, and Veterans are especially encouraged to apply.
Benefits at a Glance
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What We Do
Forrester is one of the most influential research and advisory firms in the world. We help business and technology leaders use customer obsession to accelerate growth by putting their customers at the center of their leadership, strategy, and operations. Through Forrester’s proprietary research, consulting, and events, leaders from around the globe are empowered to be bold at work — to navigate change and chart new paths. Our unique insights are grounded in annual surveys of more than 675,000 consumers, business leaders, and technology leaders worldwide; rigorous and objective methodologies, including Forrester Wave™ evaluations; over 52 million real-time feedback votes; and the shared wisdom of our clients
