Senior Policy Media Manager, ANZ

The Community You Will Join: 

Airbnb's Public Policy Team works closely with governments at various levels, parliamentarians and policymakers, regulators and law enforcement agencies, public entities, industry associations, research institutions and academia, user communities, as well as the broader public, to introduce them to the numerous benefits of the sharing economy exemplified by Airbnb and its corporate values. The team highlights the significant socio-economic contributions our business makes to the nation and local communities, and showcases best practices from around the world. We operate proactively and reactively, building policy solutions that ensure our host community can thrive.

We work across the region, drawing on a wide range of policy tools and campaign disciplines - from detailed policy work, through high-impact strategic partnerships, community organising, creative initiatives, informative polling, innovative data science and research, and persuasive policy narratives and campaigns.

The Difference You Will Make:

The Policy Media team is the creative engine of the Public Policy team, and helps positively shape the conversation around relevant regulation and community commitments through targeted initiatives and content. We build and design curated multi-channel campaigns through organic and paid channels to win over our external stakeholders, experiment with new ways to tell the Airbnb story more effectively and creatively, and partner with internal teams to execute on and achieve a shared vision.

We are seeking a hands-on, strategic and creative political campaign expert with marketing and content creation experience to support our public policy goals and campaigns in Asia Pacific, with a focus on Australia and New Zealand. 

This person would be a strategic thought partner to local policy teams, responsible for scaling political engagement, designing and rolling out policy marketing and amplification campaigns from strategy to completion, tracking, reporting and iterating on performance to maximise cut-through. The ideal candidate would also be an expert at internal and external stakeholder management, engaging and aligning with cross-functional and external organisational partners to ensure project success. 

A Typical Day:

Campaign Strategy and Content Development

• Lead and drive end-to-end scaled political outreach and amplification campaign strategy to support public policy goals in Australia and New Zealand, including messaging, audience targeting,  content development, organic and paid media channels, budget and project management and performance analysis and reporting
• Act as creative thought partners to the local Public Policy team in Australia and New Zealand, brainstorming and designing proactive and responsive campaign ideas and content based on available data and insights that help engage external stakeholders, hosts, guests and local communities  
• Oversee and drive the creation of organic and paid content for various platforms in line with campaign strategy, including social media, emails, landing pages, display, print, audio, events etc, ensuring all content is consistent with brand guidelines and voice
• Work closely with agency and vendor partners to deploy content across various organic and paid media channels 

Project and Stakeholder Management 

• Expertly manage and facilitate collaboration and alignment with internal cross-functional teams (including the policy, comms, legal, marketing, business teams)
• Seamlessly navigate internal communications and channels, including developing proposals, project plans, progress reports and after-action reviews, organise and lead regular check-in meetings 
• Drive campaign progress and rigour, including creating and managing detailed project plans, timelines, milestones, deliverables and budget tracking
• Work with media agency to monitor, track and report on the performance of content and campaigns, adjusting and optimising campaigns where appropriate
• Work with Regional Lead to develop recommendations and learnings

Your Expertise:

• Bachelor’s degree in Political Science, Marketing, Business or a related field
• 8+ years experience in marketing, advertising, content creation, or data-informed political campaigning, with proven experience in conceptualising, amplifying and managing campaigns end-to-end through a variety of online and offline channels, preferably within a political context
• In-depth understanding of regulatory, legislative processes and political landscape in Australia and New Zealand highly preferred 
• Strong strategic thinking and analytical skills, with the ability to translate complex political concepts into actionable campaign strategies and content
• Excellent written and verbal communication skills in English, with experience in crafting messages for diverse audiences and channels
• Ability to work collaboratively in a fast-paced environment, managing stakeholders and leading multiple projects simultaneously
• An excellent understanding of the political landscape in Australia
• Keen interest and understanding of political and social dynamics and issues 
• Excellent problem-solving, analytical and organisational skills 
• Skilled in vendor management and working with marketing, creative and media buy agencies to develop campaign success 
• A keen eye for design and copywriting preferred 
• Passionate about the positive impact of travel and tourism and willingness to travel

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.