The Role
Global Studios is an exciting new focus for Global – where all podcasts, both audio and video led shows, exist under the Global Studios umbrella brand. Whether they are Global Originals (produced in in house at Global), 3rd party shows that Global host and monetises, or our recent acquisitions, The Fellas Studios and Gary Neville’s Overlap offering.
Global Studios is already home to some of the UK’s leading shows such as The News Agents, The Sports Agents, My Therapist Ghosted Me, Stick To Football, The Fellas, Saving Grace, and many more. At Global Studios, we have huge ambitions to grow this brand – increasing our content and the revenue we generate.
As a Senior Partnerships Manager at Global Studios, you’ll:
Establish a clear, strong and collaborative working relationship with other members of your agency hub, especially the other Senior Partnerships Manager - your hub ‘co-pilot’
Develop your agency hub strategy collaboratively to ensure you and the hub team can identify the key contacts and teams to target, pitch to and win business from. This agency hub strategy will be critical to your success.
Learn about, become familiar with, and subsequently sell, all ad formats across the Global Studios offering – spot, host reads, headline sponsorships, branded content – in audio, video & social.
Work with the wider Global Studios support team including branded content, business development, to pitch desirable campaign ideas.
Work closely with Global’s wider Partnership team to identify potential opportunities that will be Global Studios led, or can include Global Studios on a Global led response
Understand the wider Global business, and where relevant, include opportunities outside Global Studios
Sell campaigns that are deliverable, and work with the Campaign Delivery team to ensure they are delivered smoothly from start to finish
Provide support to the agency hub Partnership Manager, and leadership to hub Sales Planner
Strive to hit and exceed your agency hub target – and subsequently help in hitting the wider Global Studios Revenue target
Be out in market, building relationships, pitching and presenting as much as possible
How you’ll split your time
External meetings (45%): You’ll be out with agencies and clients, talking up the podcast medium, showcasing the Global Studios slate, and convincing customers to invest into our offering
Developing your agency strategy (20%): Constantly evolving your hub strategy identifying who to see, how to approach them, developing & becoming familiar with our narrative
Creating brief responses, tailored decks (25%): With help from your planner, and support from marketing, Insights and Design, create GTM materials that you are proud to share & present. This also includes responding to briefs, and working alongside our support teams such as Branded Content, and liaising with agencies and clients
Absorb, learn, listen & bond (10%): talk to the wider Global Studios team. Learn about the business. Be curious, ask questions, make friends.
Enjoy our content (10%): For the eagle-eyed reading this, this takes us to 110%. You will need to be fluent & knowledgeable about our content. We would hope and expect you to enjoy our content in your own time too as part of your wider media consumption
What You’ll Love About This Role
Think Big: Every day is an opportunity to push boundaries, working across your agency hub and other GS departments to bring fresh ideas to life.
Own It: take responsibility to deliver your targets, be resilient – but seek help when needed
Keep it Simple: Never over complicate our sell – sell what is easy to deliver, so your time & stress levels are well balanced
Better Together: Adopt the Global Studios culture where we collaborate, share expertise, and be respectful of all others in doing so.
What Success Looks Like
In your first few months, you’ll have:
Played a key role in delivering the ad revenue target across your agency hub, and subsequently, the wider Global Studios ad revenue target
Learned how to sell all formats within our shows – spot, host reads, sponsorship, branded content across audio, social & video
Created a clearly defined agency hub strategy that is starting to deliver results
Established a strong & collaborative team culture within your agency hub
Demonstrated a deep knowledge of the ever-evolving podcast market and identified opportunities of growth within our portfolio
Embraced our workflows, ensuring smooth, efficient project execution.
Established strong internal and external relationships within Global Studios & the wider company
Conveyed the required attitude and mentality to help the Global Studios culture thrive
What You’ll Need
Partnerships or/and Podcast Sales Experience: A strong and successful track record in pitching, selling & delivering campaigns in podcasts – ideally in both audio and video
Industry Knowledge: An excellent knowledge of, and passion for the podcasting industry as well as understanding the overall media marketplace
Strategic thinking around media planning, buying and selling: The ability to think from our customer’s perspective
Patience and an open mind: Global Studios will evolve as we learn and iterate. It will not be perfect on day one. You will help it become a success!
Humility & confidence: A blend of understanding, dedication and confidence without the ego
Skills Required
- Partnerships and/or podcast sales experience with a strong track record pitching, selling, and delivering podcast campaigns
- Excellent knowledge of and passion for the podcast industry and wider media marketplace
- Strategic thinking around media planning, buying and selling from the customer's perspective
- Ability to sell multiple ad formats (spot, host reads, sponsorship, branded content) across audio, video and social
- Strong interpersonal traits: patience, humility, confidence, collaboration and resilience
What We Do
The UK and Europe’s largest Radio & Outdoor company, Global is home to respected, national market-leading media brands broadcasting across the UK on DAB & FM and around the world on Global Player, including Heart, Capital, LBC, Capital XTRA, Capital Dance, Classic FM, Smooth, Radio X and Gold. Global Player allows listeners to enjoy all of Global’s radio brands, award-winning podcasts, and expertly curated playlists, in one place in app, on web and on smart speakers. Global is also one of the leading Outdoor companies in both the UK & Europe, with over 253,000 sites reaching 95% of the UK population. Global’s extensive and diverse outdoor portfolio encompasses Transport for London’s Underground network, almost all major UK airports including Gatwick, the UK’s largest portfolio of roadside posters and premium digital screens in prime locations, as well as the UK’s largest network of buses including all major cities. On-air, on Global Player and with our outdoor platforms combined, Global reaches 51 million individuals across the UK every week, including 26.3 million on the radio alone.
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