The Role
The Senior Planner will develop insights-driven strategies for healthcare brands, analyzing trends, conducting research, and guiding client communications while ensuring strategy aligns with objectives and compliance.
Summary Generated by Built In
About The Role:
We are seeking a strategic, insights-driven Senior Planner to join our strategy team supporting the healthcare practice. This role requires a curious, resourceful, and culturally attuned thinker who can translate complex healthcare trends and patient insights into breakthrough strategies. You will help shape brand platforms, guide communications, and ensure that our work resonates with healthcare professionals, patients, caregivers, and broader audiences in meaningful, compliant, and impactful ways.
Responsibilities:
- Bridge the gap between patient, caregiver, and healthcare professional insights and the broader healthcare landscape.
- Explore the intersection of culture, brands and audiences from new angles to arrive at deeper insights, more provocative marketing strategies and breakthrough brand-building platforms.
- Analyze cultural, behavioral, and clinical trends to identify opportunities for brands to connect authentically and responsibly.
- Bridge the gap between the consumer trends and the industry to determine appropriate channels for the brand based on editorial themes, target audience, brand objectives etc.
- Determine priorities and develop / challenge the client brief; set the bar for depth of insights and creative fodder.
- Consult on primary research initiatives ensuring methodologies match research objectives.
- Lead and synthesize secondary research, turning data into actionable insights that shape brand positioning and communications.
- Map research timelines, milestones, and budgets in collaboration with account leads.
- Collaborate with Data & Intelligence teams to evaluate campaign performance, extract actionable insights, and guide ongoing optimization.
- Develop integrated communications frameworks that respect regulatory requirements while breaking through with fresh, empathetic ideas.
- Demonstrate deep understanding of brand strategy, disease awareness campaigns, and patient/HCP engagement models.
- Partner with account leads to ensure strategy aligns with client objectives, audience needs, and compliance considerations.
- Manage a portfolio of accounts and ensure overall performance of client campaigns.
- Serve as a trusted advisor to clients, providing strategic counsel grounded in insights and healthcare expertise.
- Partner closely with creative, digital, data & analytics, and account teams to build compelling campaigns across PR, digital, and social channels.
- Confidently present strategies, insights, and recommendations to clients and senior stakeholders.
Insight Development & Strategy
Strategic Planning
Research & Analytics
Healthcare Brand Strategy
Collaboration & Client Engagement
Qualifications:
- 8 years of extensive experiencein brand or communications planning, with significant experience in healthcare, pharmaceutical, or life sciences sectors.
- Ability to consult on primary research and lead secondary research (based on core research skills such as designing and executing ethnographies, focus groups and brand workshops, as well as data analysis.)
- Ability to develop big ideas into communications frameworks.
- Deft at developing powerful narratives to deliver insights and strategy for client buy-in.
- Experience in planning, insights and analysis.
- Familiarity with agency planning models and capabilities.
- Solid grasp of brand strategy and brand equity assessment.
- Strong presentation skills, ability to articulate smart and sometimes complex solutions in a straightforward and lucid manner to a variety of internal and external audiences.
- Understand role that PR and social media play in the overall communications marketing mix.
ABOUT US
Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.
ABOUT OUR BENEFITS
Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long-term disability. Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program. Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support. And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time. Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach. And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy. These and other benefits are available to non-temporary employees in the US.
Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job-related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self-identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.
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The Company
What We Do
Zeno Group is the fiercely independent and global integrated communications agency, born from PR.
We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our ‘Fearless Pursuit of the Unexpected,’ we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity.
Zeno is a DJE Holdings Company.
