Senior Media Planner, OOH

Posted 2 Days Ago
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New York, NY
In-Office
75K-85K Annually
Mid level
AdTech • Digital Media • Marketing Tech • Analytics
The Role
The Senior Media Planner focuses on developing and executing Out-of-Home media plans, managing vendor relationships, budgets, and ensuring effective communication across teams.
Summary Generated by Built In

We are Noble People. A modern creative media agency. We develop original, bold and provocative media ideas for some of the most exciting brands in the world.

Media ideas that aren’t media. Media that isn’t boring. Brand ideas that people love.

We do communications strategy, media planning and buying, and reporting and optimization – but with a lens that respects creativity and without the nonsense that comes along with most media agencies. We are passionate, transparent, and values-driven. We strip out the old rules, find smarter ways to make an impact, and take a modern, innovative approach to media – always through a creative lens.

The Senior OOH Planner is responsible for leading the day-to-day execution of Out-of-Home media plans across assigned accounts, managing campaign timelines, vendor relationships, and media execution. This role supports the OOH AMD and collaborates across departments to ensure media strategies are aligned and campaigns are flawlessly executed. Ideal candidates are strategic thinkers with a deep understanding of the outdoor media landscape and the ability to work independently. While this role does not currently manage junior team members, there may be opportunities for mentorship and leadership in the future.

Responsibilities and Essential Functions (other duties may be assigned)

Campaign Planning & Execution

  • Develop, present, and execute detailed OOH media plans aligned with client goals and strategic direction.
  • Coordinate the full campaign lifecycle, from briefing and vendor RFPs to execution, monitoring, and reconciliation.
  • Issue and manage insertion orders, creative deadlines, and asset trafficking in collaboration with vendors and creative teams.
  • Oversee and analyze proof-of-performance and relevant post-campaign reporting.

Client & Internal Communication

  • Serve as the day-to-day contact for internal teams and vendors on OOH campaigns.
  • Collaborate with Media Planners, Strategists, and Creative teams to ensure integration across channels.
  • Deliver clear updates on timelines, campaign status, and POP.
  • Attend internal planning meetings and support client-facing conversations.

Vendor Relations & Negotiation

  • Lead communication with media vendors and evaluate opportunities for rate negotiation and value-adds.
  • Maintain a working knowledge of market trends, inventory availability, and emerging formats in the OOH space.
  • Build and maintain positive, productive relationships with outdoor media partners.

Mentorship & Process Support

  • Guide and review work from Assistant or Junior Planners, providing informal mentorship and QC support.
  • Ensure documentation is accurate and files are properly organized and archived.
  • Help identify opportunities for process improvement or workflow efficiencies within the OOH team

Requirements

Requirements

  • 2–5 years of OOH media planning experience, preferably within a media or creative agency.
  • Strong vendor negotiation skills with a deep understanding of the OOH marketplace.
  • Experience managing budgets, timelines, and high volumes of campaign details.
  • Confident communicator with excellent written and verbal skills.
  • Familiarity with planning tools such as Geopath, Kantar, and media buying platforms.
  • Highly organized, detail-oriented, and able to manage multiple workstreams independently.
  • Bachelor’s degree in a related field preferred.
  • Some travel and after-hours work required.

Benefits

We take care of you

  • Noble People offers a generous time-off package of 15 PTO days per annum, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.
  • We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
  • Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.
  • The salary range is $75,000 - $85,000 per year.

Diversity and Inclusion

At Noble People, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages, and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.

We are an equal opportunity employer

At Noble People we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability, or any other characteristic. Each person is valued for his or her talents, expertise, experience, and perspective.

Top Skills

Geopath
Kantar
Media Buying Platforms
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The Company
HQ: New York, NY
63 Employees
Year Founded: 2010

What We Do

Noble People is a media agency.

The combination we offer is not found everywhere: creative approaches to using media space underpinned by strategic rigor through analytics and the application of the latest marketing science.

While marketers are often forced to choose between data or creativity, we recognize they need both.

Put simply, what we do is advise our clients how to invest their marketing communications budget in the most effective way to deliver an impact on their business. We focus more on business metrics than on leading indicators—which only feed back on a narrow window of activity.

We execute our recommendation through buying media space in all channels (digital, search, broadcast TV, podcasts, out of home, social, as well as traditional channels); negotiating partnerships with publishers, platforms and personalities; and sometimes finding new ways for people to encounter our clients’ brand by creating entirely new media spaces.

We’ve done this across many product categories including packaged goods, fintech, travel, business to business, food delivery, and entertainment.

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