Senior Planner

Posted 6 Days Ago
Be an Early Applicant
Chicago, IL, USA
In-Office
85K-115K Annually
Senior level
AdTech • Marketing Tech
The Role
Leads integrated planning and strategy for pharmaceutical and healthcare brands. Responsibilities include identifying target audiences, mining insights, conducting market research, developing audience narratives and positioning, leading workshops and creative briefings, evaluating creative work, supporting new business pitches, coordinating cross-functional strategy disciplines, and mentoring junior planners.
Summary Generated by Built In
Summary 

At AbelsonTaylor Group, work that makes you feel good isn’t just what we do—it’s who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That’s why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than just a value—it’s a way of life.

Here, you’ll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference—one idea at a time.

Now, we are currently seeking a Senior Planner to join our team. The Senior Planner serves as Integrated Strategist supporting brands as a core team member, coordinating strategic efforts across the Integrated Strategy dept: Planning, Engagement, Media, Marketing Intelligence, Social. The Senior Planner provides high level Planning skills and a broad understanding of the role the other disciplines play, adeptly bringing in subject matter experts to support projects as needed.  

Ready to make a difference and be part of something extraordinary? Join us on this journey toward a healthier, happier world! Apply now!  

What You’ll Do 

  • Target Identification: Deep understanding of target attitudes, beliefs, and behavior. 
  • Insight Mining: Expertise in uncovering and utilizing target insights. 
  • Market Research: Able to leverage market research to uncover learnings and insights, with a high level of proficiency in a variety of research methodologies. 
  • Storytelling & Creative Inspiration: Develop strong verbal, writing, and presentation skills. 
  • Pharma-Proficiency: Ability to quickly get up to speed on new therapeutic areas. 
  • New Business Pitches: Act as the Planning lead on new business pitches. 
  • Planning Projects: Lead planning-focused projects on supported brands, including market research, insight mining, audience narratives, customer journeys, and positioning development. 
  • Integrated Strategist: Seamlessly coordinate the integration of multiple disciplines, including Engagement, Media, Marketing Intelligence, and Social. 
  • Workshops: Lead insight, positioning, and messaging workshops. 
  • Creative Briefs: Author compelling creative briefs. 
  • Creative Briefings: Lead inspiring creative briefings. 
  • Creative Evaluation: Evaluate creative output through the lens of the target audience. 
  • Professional Guidance: Provide professional guidance to Planners and Associate Planners in the department. 

 

What Makes You A Fit 

  • Experience: 5-7 years prior agency experience, with at least 3 years in Planning. 
  • Education: Bachelor’s degree (preference for social sciences, marketing, communication, or sciences). 
  • Pharmaceutical Experience: Pharmaceutical experience is a plus. 
  • Curiosity: Must be innately curious about human behavior. 
  • Interest in Health & Wellness: Must have an interest in health and wellness. 

Compensation Range: $85,000 - $115,000. The starting salary offer will depend on the candidate’s skills, qualifications, and experience. The company reserves the right to adjust this pay range at any time. 

 

At AbelsonTaylor Group (ATG), we love science, art, and data. Since our beginnings in 1981, ATG has been singularly focused on health, wellness, and pharma products – not sneakers, beer, or cars (though we like those things, too). Besides being passionate about our purpose, we are dedicated to our people and their professional growth and fulfillment. We value a diverse and inclusive workforce and strive to bring together people with unique skills and varied backgrounds to work toward common goals. All qualified candidates will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law.

This position follows a hybrid schedule, requiring employees to be onsite Tuesday-Thursday each week in our Chicago office. We make reasonable accommodations for employees and applicants with disabilities who require schedule accommodations.

We are an E-Verify employer

https://www.abelsontaylorgroup.com/pdfs/IER_RightToWorkPoster_Eng_Es.pdf 
https://www.abelsontaylorgroup.com/pdfs/E-Verify_Participation_Poster_Eng_Es.pdf

Skills Required

  • 5-7 years of prior agency experience
  • At least 3 years of experience in planning
  • Bachelor's degree
  • Strong understanding of target attitudes, beliefs, and behavior
  • Experience leveraging market research and research methodologies
  • Strong verbal, writing, storytelling, and presentation skills
  • Ability to quickly learn new therapeutic areas
  • Pharmaceutical experience
  • Curiosity about human behavior
  • Interest in health and wellness
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The Company
HQ: Chicago, IL
391 Employees
Year Founded: 1981

What We Do

With AbelsonTaylor, ROI is what you’ll get. A Return On Imagination—through our expertise, insights, creativity, and strategy. Every discipline within our agency dreams up imaginative ways to transform brands and drive measurable market results.

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