Senior Planner, Programmatic

Posted 2 Days Ago
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Los Angeles, CA
75K-85K Annually
5-7 Years Experience
AdTech • Marketing Tech
The Role
The Senior Planner, Programmatic at Horizon Media will lead the development of programmatic media plans, manage activation across multiple DSPs, focus on learning and development, and provide mentorship to junior team members.
Summary Generated by Built In

Job Description

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

 

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow. 

 
What You’ll Do  
35% Strategic Planning 

  • Lead the development and presentation of strong programmatic media plans 

  • Responsible for vendor communication in support of media plan build out 

  • Build campaign media plans with a clear understanding of target business objectives  

35% Activation Management 

  • Build, QA, and optimize campaigns across multiple DSPs. Familiarity with The Trade Desk, DV360, and Yahoo DSP preferred.  

  • Responsible for identifying and recommending potential strategic pivots and optimizations, lead stakeholder collaborations 

  • Maintain relationships with external partners (vendors, DSPs, etc.) 

20% Learning and Development 

  • Work closely with Supervisor to build and grow leadership skills (I.e. delegation, task management) 

  • Continue to finetune programmatic strategy and optimization concepts, technology and tasks; maintain a steep and steady learning curve toward subject-matter expertise 

  • Continue advancing and developing your knowledge of planning tools, processes and systems 

10% Mentorship 

  • Contribute to junior team member(s) development (train Assistant Planners and Planners, onboard new Senior Planners) 

  • Provide constructive feedback and education on best practices, programmatic media principals and industry at large  

  • Contribute to performance management, work closely with Supervisor to identify goals and opportunities for junior team members career development 

  • Participate in interview process for Assistant/Planner roles 

Who You Are  

  • A dot connecter, able to marry strategic thought and tactical objectives 

  • Eager to advance problem solving skills, with the ability to be solutions oriented 

  • A self-starter strong writer and communicator 

  • A detailed oriented individual 

  • An independent worker with strong time management and organization skills 

  • A desire to be nimble and flexible to succeed in a fast-paced environment 

  • A strong team player, willing to roll up your sleeves 

  • A business mature individual  

  • Eager to guide and mentor team members 

  • A supporter of and advocate for diversity, equity and inclusion 
     

Preferred Skills & Experience 

  • 2+ years previous vendor planning experience 

  • Solid understanding of programmatic planning 

  • Understanding of media math and advertising terminology 

  • Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process 

  • Curious about advanced data processing and analytics 

  • Proficiency in functions of DSPs  

 

Certificates, Licenses and Registrations 
This role does not require certificates, licenses and/or registrations 

Physical Activity and Work Environment 
This role does not require physical activity 

 
 

 
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. 

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$75,000.00 - $85,000.00

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

The Company
HQ: New York, NY
2,965 Employees
On-site Workplace
Year Founded: 1989

What We Do

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.

Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.

Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.

TOGETHER WE'RE BUILDING A PLACE OF BELONGING
At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.

We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.

For more information, visit:
www.horizonmedia.com or www.horizonmedia.com/careers.

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