Senior Planner Connected Car Services, Chief Marketing Management (CCS CMM)

Posted 2 Days Ago
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Franklin, TN, USA
In-Office
Senior level
Automotive
The Role
Manages Nissan’s connected car service portfolio through run-the-business initiatives and full-stack marketing. Analyzes customer, subscription, campaign, operational, and financial data to improve engagement, conversion, retention, and revenue. Supports product lifecycle, pricing, packaging, promotions, reporting, provider relationships, invoicing validation, competitive analysis, and executive recommendations while coordinating cross-functional stakeholders and external partners.
Summary Generated by Built In

Location(s): Franklin, TN

Job Schedule: Full-time – Hybrid - in office Monday-Thursday

Education Requirement: Bachelor’s

Sponsorship: No   


Come Drive Innovation with Us. We are currently looking for a Sr. Planner Connected Car Services, Chief Marketing Management (CCS CMM) to join our team in Franklin, TN.


The Sr. Planner - CCS CMM supports the ongoing management, performance, and growth of Nissan Connected Car Services (CCS) product offerings for the U.S. market, while coordinating with corresponding teams in Canada and Mexico as needed. Reporting to the Manager - CCS CMM, this role is focused on Run-the-Business (RTB) initiatives and Full Stack Marketing 4P management across the CCS portfolio. The position partners with cross-functional teams and external service providers and uses customer, product, operational, and financial data to identify opportunities, develop recommendations, and help drive engagement, conversion, retention, and revenue for connected service offerings.


A Day in the Life:


  • Lead and support RTB initiatives for CCS product offerings, ensuring disciplined execution, issue resolution, and continuous performance improvement.
  • Manage the 4Ps for CCS offerings, including product, price, place, and promotion, in alignment with portfolio strategy, customer needs, and business objectives.
  • Analyze customer, vehicle, subscription, campaign, channel, and financial data to identify trends, diagnose performance gaps, and recommend actions that improve revenue and customer value.
  • Develop and maintain business performance reporting, KPIs, forecasts, and management-ready insights for CCS products and initiatives.
  • Partner with cross-functional teams across CMM, Product Planning, R&D, CX, IS/Digital, CRM, Aftersales, Finance, Legal, and other functions to implement and optimize CCS initiatives.
  • Support pricing, packaging, offer design, lifecycle management, and go-to-market activities for connected service product offerings.
  • Work with CRM and channel teams to improve customer communications, awareness, trial engagement, conversion, renewal, retention, and win-back performance.
  • Support ongoing relationships with Mobile Network Operator (MNO) and Telematics Service Provider (TSP) partners, including operational coordination, performance reviews, issue resolution, and alignment on service delivery.
  • Validate provider invoicing and revenue-share structures to support financial accuracy, contractual compliance, and effective management of CCS product economics.
  • Translate complex data and customer insights into clear business recommendations, action plans, and executive-ready presentations.
  • Monitor the competitive landscape and connected services market to identify relevant trends, benchmarks, risks, and opportunities.
  • Support Voice of Customer and continuous-improvement activities that strengthen the end-to-end CCS customer experience.

Who We're Looking for:

Required:


  • Strong analytical capability, including the ability to interpret large or complex data sets and connect insights to commercial actions.
  • Working knowledge of product lifecycle management and the 4Ps of marketing: product, price, place, and promotion.
  • Strong business acumen with an understanding of subscription, retention, revenue, customer engagement, invoicing, and revenue-share drivers.
  • Effective project management, facilitation, communication, partner-management, and stakeholder-alignment skills.
  • Ability to develop concise, executive-ready recommendations and presentations.
  • Comfort operating in a fast-paced, cross-functional environment with multiple priorities.
  • Proficiency with Microsoft Office and data visualization or analytics tools.
  • Curiosity and interest in connected vehicle technologies, digital services, customer behavior, and evolving business models.
  • 7 or more years of experience in automotive, connected products or services, subscription businesses, digital product management, marketing, analytics, business strategy, or a related field.
  • Demonstrated experience using data to evaluate business performance and develop actionable recommendations.
  • Experience working across multiple functions and managing initiatives with diverse stakeholders.
  • Bachelor's degree required

Desired:

  • Advanced degree preferred
  • Salesforce experience preferred.
  • Knowledge of the Nissan organization is a plus.

Travel:


  • Infrequent day or overnight travel may be required.

What You’ll Look Forward to at Nissan:

Career Growth and Continuous Learning Opportunities: Benefit from diverse career paths, cross-departmental moves, and innovative learning platforms. Enhance your skills through seminars, leadership training, and tuition reimbursement programs, all while playing a vital role in shaping the future of transportation. From day one, you'll have the support to tackle challenges and contribute to impactful solutions across our organization.

                                                                              

Rewards: Be supported with a Comprehensive Benefits Package, including medical, mental health, parental leave, retirement savings & unique Nissan perks, including discounts on lease vehicles as part of our Employee Lease Program and a Vehicle Purchase Program (VPP). For more information, access our Nissan Benefits Overview Guide.


Built for Your Best:

https://www.youtube.com/watch?v=PXuame0vwiw&list=PLki2k0CDxrPe8V6WmEeEdhj1fosRD-JQa


Nissan is committed to a drug-free workplace. All employment is contingent upon the successful completion of drug and background screenings in accordance with Nissan policies and in compliance with federal, state, and local laws, including the California Fair Chance Act and the Los Angeles County Fair Chance Ordinance. Nissan will consider qualified candidates with arrest or conviction records for employment in a manner consistent with these laws.


It is Nissan’s policy to provide Equal Employment Opportunity (EEO) to all persons regardless of race, gender, military status, disability, or any other status protected by law. Candidates for this position must be legally authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire; Nissan uses E-Verify to validate employment eligibility.


NISSAN FOR EVERYONE


People are our most valuable assets, and Nissan seeks to maximize the power of each individual member of our team. When everyone belongs, the power of NISSAN is undeniable. Nissan aims to improve business results through a workplace and business that meets the needs of our employees and customer base.


Nissan is committed to creating a culture where everyone belongs and employees, customers, and partners feel respected, valued, and heard. We have Business Synergy Teams (BSTs) across the Americas that are open to all employees and seek to connect employees through common interests and foster a company culture where all employees feel supported and included.


Nissan also values inclusion in our business as we respect and recognize the diversity of our customer base and the communities where we do business. We are committed to procuring innovative goods and services, retailing our products, and communicating from a position that will help us continue to offer our customers competitively designed, market-driven products.


Join us as we carry our commitment to our employees and customers into the future.


Franklin Tennessee United States of America

Skills Required

  • Bachelor's degree
  • Seven or more years of experience in automotive, connected products or services, subscription businesses, digital product management, marketing, analytics, business strategy, or a related field
  • Strong analytical capability, including interpreting complex datasets and connecting insights to commercial actions
  • Working knowledge of product lifecycle management and the marketing 4Ps: product, price, place, and promotion
  • Business acumen covering subscriptions, retention, revenue, customer engagement, invoicing, and revenue-share drivers
  • Experience using data to evaluate business performance and develop actionable recommendations
  • Experience working across multiple functions and managing initiatives with diverse stakeholders
  • Project management, facilitation, communication, partner-management, and stakeholder-alignment skills
  • Ability to develop concise, executive-ready recommendations and presentations
  • Proficiency with Microsoft Office and data visualization or analytics tools
  • Ability to operate in a fast-paced, cross-functional environment with multiple priorities
  • Curiosity and interest in connected vehicle technologies, digital services, customer behavior, and evolving business models
  • Advanced degree
  • Salesforce experience
  • Knowledge of the Nissan organization

Nissan Motor Corporation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Nissan Motor Corporation and has not been reviewed or approved by Nissan Motor Corporation.

  • Healthcare Strength — Healthcare coverage is described as comprehensive, including medical, dental, vision, pharmacy benefits, and disability and life insurance options. Access to on-site medical centers and pharmacies at major locations further strengthens perceived coverage breadth.
  • Wellbeing & Lifestyle Benefits — Vehicle-related perks such as employee leasing/discount programs and profit sharing are highlighted as standout rewards that add meaningful lifestyle value. On-site fitness centers or gym reimbursements and occasional on-site amenities also contribute to a stronger overall perks experience.
  • Leave & Time Off Breadth — Time-off offerings are portrayed as robust, with accrued vacation and a stated set of paid holidays. This breadth can meaningfully enhance the total rewards picture, especially where workloads are demanding.

Nissan Motor Corporation Insights

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The Company
HQ: Resende
160,000 Employees
Year Founded: 1933

What We Do

At Nissan Motor Corporation, we are transforming how people live and drive — and we need passionate innovators to help us create a more sustainable future. As a global automotive leader, we take pride in enriching the lives of our employees and believe your passion, talent, and dedication are essential to our success. That’s why we provide career growth opportunities to help you move ahead, internal mobility so you can explore other career paths, and a healthy work-life balance so you always feel your best. In the spirit of “doing what others don’t dare to do,” we value your knowledge and life experience. We work to ensure all employees have a voice and always feel comfortable using it. Join us on our journey into a future of possibility, and experience a career as exhilarating as the open road.

Why Work With Us

Nissan is a global company driven by the accomplishments of our employees. We find pride in our continued commitment to diversity and an exciting lineup of vehicles. Simply put, we are at the intersection of people, transportation, and the environment which keeps us at the forefront of innovation.

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