Senior Performance Optimization Manager (Paid Social) / BrandWorks

Posted An Hour Ago
Be an Early Applicant
2 Locations
In-Office or Remote
Senior level
AdTech • Artificial Intelligence • Digital Media • Machine Learning • Marketing Tech • Analytics • Consulting
Helping brands grow smarter through AI-powered marketing, programmatic expertise, and digital innovation.
The Role
Execute, optimize, and analyze paid social campaigns across Meta, LinkedIn, TikTok, and other platforms. Develop targeting, creative, testing, reporting, and dashboard strategies to improve performance KPIs. Mentor junior and mid-level specialists, collaborate with English-speaking client service teams, and provide campaign insights and optimization recommendations.
Summary Generated by Built In
  • Execute and optimize social campaigns across various platforms, such as Meta,LinkedIn, Tik Tok, and more with a focus on achieving media or performance KPIs.

  • Utilize your expertise in paid social advertising to develop and implement effective campaign strategies, targeting methods, and ad creatives.

  • Monitor campaign performance, analyze data, and identify areas for optimization and improvement to drive maximum results.

  • Prepare comprehensive reports and metrics, showcasing campaign performance, key insights, and recommendations for further optimization.

  • Conduct A/B tests to improve ad performance, generate insights, and refine targeting and creative strategies.

  • Build and update dashboards to provide real-time visibility into campaign performance and key metrics.

  • Act as a mentor and curator for junior and middle specialists, providing guidance, support, and sharing best practices to enhance their skills and knowledge in paid social advertising.

  • Collaborate closely with the English-speaking Client Service team, ensuring effective communication, understanding client requirements, and addressing their needs and concerns.

  • Minimum of 4 years of experience in executing and optimizing social campaigns toward media or performance KPIs.

  • Proficiency in managing social media advertising platforms, such as Facebook Ads Manager, Tik Tok, LinkedIn Campaign Manager, etc.

  • Fluent English B2+

  • Experience in working with Google ads / TikTok / Linkedin or any other DSP or advertising tools

  • Leadership Experience

Skills Required

  • At least 4 years of experience executing and optimizing social campaigns against media or performance KPIs
  • Proficiency with social advertising platforms including Facebook Ads Manager, TikTok Ads, and LinkedIn Campaign Manager
  • Fluent English at B2 level or higher
  • Experience with Google Ads, TikTok, LinkedIn, or other DSP and advertising tools
  • Leadership experience
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The Company
HQ: Miami, Florida
600 Employees
Year Founded: 2018

What We Do

AI Digital is a leading end-to-end programmatic consultant and innovation partner, powered by AI and open garden framework. Founded in 2018, our global team of over 400specialists connects clients to audiences through a unique blend of human expertise and advanced technology — empowering brands and agencies with unbiased, AI-enhanced media solutions. We partner with all major advertising platforms to deliver measurable results that align with your business objectives and brand KPIs.

Why Work With Us

At AI Digital, we're a passionate and innovative global team fueled by a shared culture of collaboration and expertise. Our team members are true specialists in their fields, constantly pushing the boundaries of what's possible in programmatic media. We believe in the power of collective thinking and the strength that comes from diverse perspective

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